Task 1 Activity 1 Australian Skin-care market Market potential In the next 5 years, the whole skin care market has been forecasted a compound annual growth of 2.51%, which means the total market volume will up from AUD1.32 billion in 2012 to reach approximately AUD1.5 billion in 2017. It has been estimated that facial care will be the industry leader and body care sector will be the second largest product group, however hand care products are set to be the fastest growth sector, with a growth rate about 5.42%. Anti-aging products and growing concern of natural and safe skin care products will keep drive the industry growth. Market trends Cosmeceutical and dermocosmetic skin care products become more and more popular in Australia, as consumers …show more content…
The number of industry establishments is expected to contract by an annualised 1.1% over the five years through 2016-17. This trend reflects intensifying industry competition and a saturated market. Established in 1910 as a NSW-based buying group, Australian Pharmaceutical Industries Limited ranked at the 1st place with 8.2% market share. The rest 91.8% market shares are distributed to the other …show more content…
Unsure because it doesn’t have evidence that show Eywa has such personnel in developing export market. High capacity in negotiation and discussion with traditional department stores by using its brand influence. Likely fit of the opportunity Moderate Moderate High Activity 5 Online retail market Export markets Traditional department stores Costs Moderate to high Moderate Moderate Benefits Enormous potential Immense potential Very Huge Risks Moderate High Low Opportunity A new niche market could be developed Big oversea demand Mature age customers Impact on current business Moderate Low Moderate Impact on customer base Can attract younger age customers Enlarge oversea customers Attract mature age customers Activity 6 Online retail market Export markets Traditional department stores Probable return on investment (ROI) 50% to 200% 30% 20% Potential competitors Mecca Cosmetica and Napoleon Perdis Unilever, Procter & Gamble, L'Oreal and foreign countries’ local brands. Unilever, Procter & Gamble, L'Oreal, Colgate-Palmolive and Revlon Activity 7 Marketing opportunity Online retail market Export markets Traditional department stores Ranking 2