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Auto Traderr Ad Analysis Examples

468 Words2 Pages

I chose to do my analysis on a 30 second advertisement that endorses the car search engine of auto trader. Auto trader is an national company which provides an online marketplace for car sellers and car buyers. Its market sells a mixture of new and used cars from many dealers and private sellers. Furthermore, the site provides users with car reviews, shopping advice and comparison tools to calculate car financing and insurance information. The advertiser of the commercial, auto trader created this ad to be aired during NBA (National Basketball Association) games on national and cable television, specifically TNT and ESPN. Most games are played during prime time therefore this ad is seen by an abundant amount of people. I saw this ad played throughout the 2 1/2 hour block NBA game, and it was played an overall of 6 times.They also perfectly timed when to replay it but not overplay it and keep the viewer intrigued and entertained The advertisement was mainly for a national client base, because it was aired on …show more content…

Throughout the advertisement, the song good times role is played by GRIZ and Big Gigantic, furthermore the commercial followed the format of a musical. The commercial also has a presenter format because popular NBA players such as, Kawhi Leonard, Lebron james, Karl Anthony Towns, DeAndre Jordan, John Wall and Klay Thompson are shown. The target audience is anyone who is trying to sell or buy a car and get information on a specific car, however this ad specifically appeals to NBA fans and viewers. I believe the ad appeals to NBA fans because this ad is placed during an NBA game. This commercial targets any consumer who has no knowledge of auto trader by creating a thrill of NBA players doing various plays and with the added music creates a positive connection between viewers and the

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Under Armour Ethos Pathos Logos

689 Words | 3 Pages

For me, that one commercial took place in 2008 during Super Bowl 42 (XLII) by athletic brand Under Armour that introduced its shoe brand. The commercial was powerful and wanted to have people buy their shoes. The commercial included known athletes Ray Lewis, Vernon Davis, Bob Sanders and many others football players and athletes. Under Armour used logos and pathos to reach out to athletes of all ages so they could train better in their shoes.

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Rhetorical Analysis Of Gatorade

1109 Words | 5 Pages

The deductive reasoning in this ad makes people assume that every athlete who drinks the new g-series drinks will be as good as the pro atheletes , which isn’t the case. Even professional athlestes have bad days and they play bad no matter if they have eergy from a g-series drink or not. Having the athletes on the ad makes it seem as if the product really works making the audience believe that the g-series is the new way of getting through a game. It has the

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Persuasive Commercials During The Superbowl

594 Words | 3 Pages

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Boston Geos Ethos Pathos Logos

821 Words | 4 Pages

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Argumentative Essay: The Super Bowl Commercials

446 Words | 2 Pages

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A Rhetorical Analysis Of Relentless In The Arena

712 Words | 3 Pages

In this advertisement, he goes through the science and understanding of the brand and their products. Using visual elements as well as all the rhetorical appeals, Brazile educates and elaborates on the process of creating the products and why he thinks the technology will be the best in the arena for cowboys. Once finished, the audience will hopefully want to buy

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Kobe Bryant Rhetorical Analysis

848 Words | 4 Pages

At the beginning a question is asked, this question is answered throughout the advertisement with multiple answers. The camera pans from person to person each responding with a different answer. That technique appeals to the audience in a couple of different ways. The constant switching of the speaker yields the appearance of a multitude of people feeling these mostly positive thoughts about Kobe. This is a written code by the use of their phrases that are used.

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The Red Hearts Rhetorical Analysis

1508 Words | 7 Pages

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Super Bowl Ad Analysis Essay

715 Words | 3 Pages

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Rhetorical Appeal Of The Audi R8 Commercial

888 Words | 4 Pages

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Rhetorical Analysis Of Gatorade

702 Words | 3 Pages

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Rhetorical Analysis Of Just Start Me

694 Words | 3 Pages

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Jeep Rhetorical Analysis

480 Words | 2 Pages

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708 Words | 3 Pages

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813 Words | 4 Pages

In late summer of 1991, Gatorade ran an advertisement featuring a then 29 year old future Hall of Fame NBA player, Michael Jordan. It just aired right after he just won his first of six total NBA Championships. This ad was going to feature the first official athlete to be in a Gatorade ad. The ad’s focus was to young adults who are dreaming big, and want to become this great athlete along with being a great person. That is what Gatorade wanted to convey in this ad.

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