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Auto Traderr Ad Analysis Examples

468 Words2 Pages

I chose to do my analysis on a 30 second advertisement that endorses the car search engine of auto trader. Auto trader is an national company which provides an online marketplace for car sellers and car buyers. Its market sells a mixture of new and used cars from many dealers and private sellers. Furthermore, the site provides users with car reviews, shopping advice and comparison tools to calculate car financing and insurance information. The advertiser of the commercial, auto trader created this ad to be aired during NBA (National Basketball Association) games on national and cable television, specifically TNT and ESPN. Most games are played during prime time therefore this ad is seen by an abundant amount of people. I saw this ad played throughout the 2 1/2 hour block NBA game, and it was played an overall of 6 times.They also perfectly timed when to replay it but not overplay it and keep the viewer intrigued and entertained The advertisement was mainly for a national client base, because it was aired on …show more content…

Throughout the advertisement, the song good times role is played by GRIZ and Big Gigantic, furthermore the commercial followed the format of a musical. The commercial also has a presenter format because popular NBA players such as, Kawhi Leonard, Lebron james, Karl Anthony Towns, DeAndre Jordan, John Wall and Klay Thompson are shown. The target audience is anyone who is trying to sell or buy a car and get information on a specific car, however this ad specifically appeals to NBA fans and viewers. I believe the ad appeals to NBA fans because this ad is placed during an NBA game. This commercial targets any consumer who has no knowledge of auto trader by creating a thrill of NBA players doing various plays and with the added music creates a positive connection between viewers and the

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Under Armour Ethos Pathos Logos

689 Words | 3 Pages

For me, that one commercial took place in 2008 during Super Bowl 42 (XLII) by athletic brand Under Armour that introduced its shoe brand. The commercial was powerful and wanted to have people buy their shoes. The commercial included known athletes Ray Lewis, Vernon Davis, Bob Sanders and many others football players and athletes. Under Armour used logos and pathos to reach out to athletes of all ages so they could train better in their shoes.

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Rhetorical Analysis Of Gatorade

1109 Words | 5 Pages

The deductive reasoning in this ad makes people assume that every athlete who drinks the new g-series drinks will be as good as the pro atheletes , which isn’t the case. Even professional athlestes have bad days and they play bad no matter if they have eergy from a g-series drink or not. Having the athletes on the ad makes it seem as if the product really works making the audience believe that the g-series is the new way of getting through a game. It has the

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Persuasive Commercials During The Superbowl

594 Words | 3 Pages

The Superbowl has many persuasive commercials every time. During the Superbowl, there are time slots that companies fill with their advertisement. They want this advertisement to be the best. That way they can get more customers buy their product and their profits increase. The companies, in order to have the best or most memorable commercial, will either use someone famous or something funny to get the viewer's attention.

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Boston Geos Ethos Pathos Logos

821 Words | 4 Pages

Throughout the ad, they show different highlights of players scoring or fighting. What they are trying to do is show the viewer how good of a team they are and how exciting it will be to watch them. This is a form of pathos, they are trying to convince the audience that they are the best team and you should either become a fan or watch the game. In the ad, they even go as far as showing old clips from the 1990s - 2010s to convince the audience that this is the team they want to watch and that it's been like that for a while. The way pathos was used here was very effective and should open up many new opportunities for them to grow.

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Argumentative Essay: The Super Bowl Commercials

446 Words | 2 Pages

In the super bowl there are tons of commercials. For super bowl 51 it costed 5million dollars for 1 thirty second add. It is so expensive because of how many people watch the super bowl and if a lot of people watch the super bowl a lot of people get to see you’re commercial. The commercial by Kia witch was 61 second long was about 1 million dollars. The commercial focused helping the environment and showing the smart talk powers of their car and how you can talk through your car without using your phone.

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A Rhetorical Analysis Of Relentless In The Arena

712 Words | 3 Pages

In this advertisement, he goes through the science and understanding of the brand and their products. Using visual elements as well as all the rhetorical appeals, Brazile educates and elaborates on the process of creating the products and why he thinks the technology will be the best in the arena for cowboys. Once finished, the audience will hopefully want to buy

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Kobe Bryant Rhetorical Analysis

848 Words | 4 Pages

At the beginning a question is asked, this question is answered throughout the advertisement with multiple answers. The camera pans from person to person each responding with a different answer. That technique appeals to the audience in a couple of different ways. The constant switching of the speaker yields the appearance of a multitude of people feeling these mostly positive thoughts about Kobe. This is a written code by the use of their phrases that are used.

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Super Bowl Ad Analysis Essay

715 Words | 3 Pages

The ad that will be analyzed was shown in the Super bowl a few years ago. The ad is targeting mainly anyone and everyone old enough to buy a car. The ad uses pathos and its brand name very well because of the music that plays throughout the commercial and the events that happen throughout the commercial. The ad starts off with two people sitting behind a police motorcycle. These people are middle-aged wearing a suit.

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The Red Hearts Rhetorical Analysis

1508 Words | 7 Pages

Moreover, this quiet melody of song and calm tone of narration play role of making audience watch the whole commercial without annoying themselves. Additionally, the song in this commercial does not include many different instruments or lyrics. This choice works as keeping audience to be more focused on the narration, not on the music. Although there are not many of instruments or lyrics in the music, the audience will not be bored. This is because music changes slightly as the situation changes, too.

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'Gatorade Ad Analysis: Be Like Mike'

813 Words | 4 Pages

In late summer of 1991, Gatorade ran an advertisement featuring a then 29 year old future Hall of Fame NBA player, Michael Jordan. It just aired right after he just won his first of six total NBA Championships. This ad was going to feature the first official athlete to be in a Gatorade ad. The ad’s focus was to young adults who are dreaming big, and want to become this great athlete along with being a great person. That is what Gatorade wanted to convey in this ad.

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Rhetorical Appeal Of The Audi R8 Commercial

888 Words | 4 Pages

The Audi R8 Big Game Commercial, "Commander" talks about an old man who is thinking about his time as an astronaut. He misses it and he just stares at a wall and doesn’t talk to anybody. His son comes with his Audi R8 and he gives the car keys to his dad to drive it. He becomes happy and excited and it makes him relive his time as an astronaut. The commercials purpose was to promote the Audi R8 car.

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Rhetorical Analysis Of Gatorade

702 Words | 3 Pages

    I found this ad online just searching through Google Images, but I’m sure this is used in Sports Illustrated magazines or some magazine of that type. Any type of magazine that people who watch or play sports look at, would have this ad in it. This ad could be included in a section of the magazine for people of any age. It would be great in any type of magazine and would probably be located near an article that talks about basketball since it uses a professional basketball player in the

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Rhetorical Analysis Of Just Start Me

694 Words | 3 Pages

The best thing is that it uses Von Miller, an American football outside linebacker for the Denver Broncos to grab the audience’s attention by dancing silly in funny looking outfits and singing to “Sorry” by singer-songwriter Justin Bieber. Even if the audience doesn’t love playing video games or is just not a football fan and has no idea who Von Miller is, this ad might still catch your attention with his hilarious dance moves and catchy lyrics. Some of the logos in this advertisement would be Xbox 1, the gaming console you can play Madden ‘17 on. EA Sports which is a brand of Electronic Arts that creates and develops sports video games like FIFA, NBA, UFC, and lots more. Also another logo would of course be Madden 17

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Jeep Rhetorical Analysis

480 Words | 2 Pages

By displaying multiple views of different people, the advertisers show that Jeep is supportive of all cultures and lifestyles. The disfigured veterans shown flashing across the screen appeals to the viewer's sense of patriotism and empathy for America’s heros. Similarly, the commercial depicts images of young children and playful dogs to connect the viewer’s sense of home and comfort to Jeep. Playing in the background is a piano with an exhilarating melody. The music intensifies as the commercial progresses, but at the end the almost stops to emphasize that Jeep is created by the driver, not the company.

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The Effect Of The Peloponnesian War On The Ancient Greek World

708 Words | 3 Pages

The Peloponnesian War (431-404 BCE) between Athens and Sparta was a substantial conflict that affected the ancient Greek world. This war had far-reaching outcomes for Athens, both militarily and politically. I will examine whether Athens efficiently held the Peloponnesian War and whether democracy was overthrown as a consequence. The Athenian democracy encountered several challenges during the Peloponnesian War.

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