Automobile Industry In The 1930's

The history of the automobile is actually quite interesting. France and Germany had created the perfected the modern day blueprints for the automobile in the late 1800’s (“Automobiles”). The automobile was perfected in Germany and France by men such as Nicolaus Otto, Gottlieb Daimler, Karl Benz, and Emile Levassor (“Automobiles”). The first automobile was built in 1885, by Karl Benz from Germany but most people consider it a matter of opinion of who actually built the first automobile (“Automobiles”). America was the country that had dominated the industry in the early 1900’s to the late 1900’s (“Automobiles”). Henry Ford created easy and fast techniques to that became standard in factories (“Automobiles”). General Motors, Ford, and Chrysler, also known as the “Big Three” were the major auto industries going into the 1920’s (“Automobiles”). During World War II, the auto industries put all their resources to the military(“Automobiles”). The automobile became a commonplace in America in the 1930’s (Automobile). By the 1980’s Japan was the leading automaker in the world. The 1901 Mercedes, which was designed by Wilhelm Maybach, for Daimler Motoren Gesellschaft, is the car that deserves credit for being the first modern motorcar in all essentials (“Automobiles”). The

In the 1920’s and 1930’s General Motors innovated planned obsolescence of project of product and put a new emphasis on styling (Binder). Their goal was to make consumers dissatisfied enough to trade and presumably up to a more expensive newer model long before the lifespan of their present cars had ended (Binder). General Motors was under the leadership of Alfred P. Sloan Jr. and Sloan’s philosophy was,”the primary object of the corporation … was to make money, not just to make motorcars.” (Automobiles). General Motors became the archetype of a rational corporation run by a