Avengers: Age of Ultron is a great film based on the Marvel Comics and was distributed by Walt Disney Studio Motion Pictures. It has proved been successful by selling $191.3 million ticket in the Canada and U.S which made it earn the 2nd position of highest grossing film in this year of 2015. To achieve the best marketing result Avengers: the age of Ultron had come up with creative marketing strategies. They wanted to target as many audiences as they can from all ages. Thus, they had to come up with Internet marketing ways through social media channels such as YouTube, Twitter and Facebook. Their campaign became very successful resulting to high number of ticket sale and other products such as, toys, books, magazines, online game applications, …show more content…
During the release, Avenger also partnered with other companies during advertisement. For instance, it mainly used three brands capital on their social campaign. The three brands that generated the best social buzz were Gillette, Dr.Pepper and Audi. For instance, Gillette used hash-tag #Avenger, Audi used #Audiavenger and Dr.Pepper used #Oneofakindavengers. Audi content on twitter was a contest for free ticket, which was highly shared by the viewers, which enhances the loyalty of fans. The final trailer received over 35 million views. This has greatly prepared the potential audience thus success during production. Moreover, since March Avengers’ apps and games were launched on Facebook with a record of 1.2 million user players per day. Wal-Mart in partnership with Marvel, had placards and QR codes of the superheroes as a way of attracting more people into the store. Wal-Mart is selling about 600 of Avengers products. Avenger: Age of Ultron flooded the market with promos and ad spots during the opening week. The marketing task resulted into turning Avenger: Age of Ultron movie into a market turned into multibillion-dollar franchise. After every release of a trailer, it was easy to assess the market and the reaction of the fans, and to assess the value added promotion. As a result this led to a huge sale of ticket