Babes In Boyland Analysis

Babes in Boyland: Women in Modern Media Oftentimes media portrays women as objects. During boxing matches my mother would always point out the fact that men always get to be this “skilled heroic athletes”, while women are always depicted as a “pretty pleasant eye candy”. Gender role has been an issue ever since the invention of modern media, for modern advertising techniques focus on humor, satire, sex, and very often the objectification of women. Carl’s Jr./ Hardee’s advertisement campaign exemplifies the wrongful depiction of women as sexual objects. In recent ads for its “Tex Mex Bacon Thickburger”, and “South West Watty Welt” Carl’s Jr./ Hardee's use of overwhelming sexual content blatantly oversexualize, and objectifies women. The “Tex Mex Bacon Thickburger” ad starts like most ads for this fast food chain

It is only ironic that some of this commercials conclude with the with the catch phrase “more than just a piece of meat”. As Julie M. Stankiewics and Francis Roselly state "Research has shown that violence against women is a serious public health and human rights concern (World Health Organization 2000) and that the simultaneous presentation of women as sex objects and victims in various forms of media increases acceptance of violence against women”(Stankiewics, Roselly). The depiction of women as sexual objects helps society justify acts of violence. I cannot count the amount of time somebody has said “well she was asking for it” when referring to a rape victim. This logic leads me to think that somehow some people think it is okay to physically assault someone as long as they are wearing sexually “provocative” clothes. It is very important to stop, think, and criticize advertisements such as this one because we see illustrations on tv, magazines and all over the internet, so over time our brain starts to absorb this information and it slowly becomes the way we perceive