Baby products Babyco Baby store in Australia has been taken into consideration in order to reveal the useful information regarding segmentation, targeting and positioning. Segmentation Segmentation is oneof the most significant and worth mentioning strategies of marketing that help to achieve the objectives of themarketing mix. Segmentation is the process of dividing the market into different segments on the basis of homogeneousneeds shared by the people belonging to that particular market segment. Segmentation is critical to the success of marketing objectives. The key organizations that have been taken into consideration belong to different industries that make use of the segmentation strategies in order to make products available in the market Geographic segmentation Geographic segmentation includes segmenting the particular market that is located in …show more content…
Positioning is key to achieving objectives of themarketing mix and it is also one of the Ps of themarketingmix. On the basis of research and analysis, it has been analysed that the company makes use of following positioning strategy for theadvancement of its business. Positioning strategy of the company capitalizes on the unique needs of the babies. Positioningstrategy of the company for selling by-products is based on the quality dimensions. The products offered by the company are highly qualified in terms of their quality. The ease of use is also one of the dimensions on which the company capitalizes. Finally, the positioning is based on the cultural values. The people of Australia are culturally embedded in their values and they prefer the products that advance their values and believe. The positioning is based on these dynamics primarily (Fred,