Bratz have become one of the top selling fashion dolls in today’s society. “The Bratz hit the market as the brand that was going to bring tweens back to doll play (Independent Study).” They have gained large amounts of popularity among tweens for their major differences from Barbie dolls. “Bratz dolls are now an archetypal image of girlhood from the 21st century (Independent Study).” They are well known for being the “girls with the passion for fashion (Independent Study).” Each doll represents a different racial background and has their own specialized personality. These dolls allow for children to use their imagination to create their own fantasies and scenarios through interaction with the dolls. They are created by Micro-Games America (MGA) Entertainment and began being sold in 2001 (Bratz Dolls). Since then, they have flown off the shelves due to their likeability and easily being relatable to children. The Snow Kissed Jade doll is their newest release. MGA Entertainment tries to convey multiple messages by using ethical, logical, and emotional appeals through the Snow Kissed Bratz doll itself and its overall design and packaging. MGA Entertainment has created all Bratz dolls for the intended audience of young girls. They aim …show more content…
Logos is found in the numbers on the box and the reasoning used for the design of the particular doll. The only numbers found on the box would be the age group for the toy and the number two. The age group is presented as a number so it is easy and quick to read. The number two is repeated on the box for emphasis that the customer will be receiving two outfits instead of one. The company uses logical reasoning when they decided to use this specific doll for this season. A snowboarding Bratz doll will sell well in the winter season near Christmas. The company had to think logically to place it in this season because if not, they would not sell as