Swot Analysis Of Bareburger

LEADERSHIP & MANAGEMENT
WEBINNOVATE 2.1

BAREBURGER

SWOT & PESTLE ANALYSES ASSIGNMENT

Submitted by: (The7Corgis Group)
John Hargaden
David Gardiner
Hassan Sougrati

TABLE OF CONTENTS

Company Description

Key Facts

SWOT Analysis

Strengths
Weaknesses
Opportunities
Threats

PESTLE Analysis

Political
Economic
Social
Technological
Legal
Environmental

“You can’t grow if you don’t go out of your comfort zone”
Euripides Pelekanos – Bareburger Group LLC Co-Founder & CEO

1. COMPANY DESCRIPTION Bareburger is an American chain of fast casual* restaurants that offer organic burgers and sandwiches, fries, fresh salads, shakes and snacks in environmentally

Eco Friendly Architecture as Corporate Social Responsibility:
Being an environmentally-friendly company, all Bareburger stores are made of recycled and sustainable resource materials. This goes for utensils, to-go containers, tables, ceiling tiles and flooring, among other things. D. Consistency in Product Quality:
Pelekanos, Bareburger CEO, believes that growth can be achieved by factors including consistency. “That’s not easy to do at burger places. We do it by spot checks by our team, secret shoppers, constantly monitoring what people are saying online, and reading guest comments on our website and comment cards,” he asserts.
Bareburger has been voted by Zagat as one of New York’s Best 8 Burgers each year since 2011. E. Growth Strategy:
Since the launch of their first restaurant in Astoria, NY, Pelekanos, the CEO and his partners committed to reinvest profits in the company. In 5 years, Bareburger has rapidly grown and now has 25 locations throughout the U.S and one in Canada. One location will open in Japan this July, and by the end of 2015, 9 more location will open in the U.S. Bareburger Group LLC employs over 600 people and makes $52,000,000 in annual

Bareburger offers a similar quality for about the same price, but with a much higher convenience factor both in terms of throughput time and menu personalization options. foodservice market has grown from €6.07 billion in 2013 to €6.13 billion in 2014, with growth forecasts to almost €6.5 billion by end 2017. diners’ expectations include health, entertainment and unique offerings when eating out, although price is still a key consideration. growth in consumer spending is predicted to be up 1.9% on a compound annual growth basis through to 2017 (CAGR - the average sales increase over a specified number of years incorporating compound growth). optimistic indicators for the future of the foodservice market 's performance lie in the rise in disposable income, increasing consumer confidence and greater tourist numbers.
Subway, Caffé Nero and JD Wetherspoons to expand their operations in the Irish market, opportunities also exist for Irish food and drink suppliers that have the capacity to service these chains demand for value and high-quality casual dining, takeaway and food-to-go options is increasing and accounts for over a third of consumer spend