Barnes and Noble (B&N), is certainly one of the leading content, technology, as well as, commerce companies in the United States of America. It provides newspapers, books, and magazines and other content to a wide base of clients via its pronounced multi-channel platform of distribution (Morgan, Kayla 18). B&N was established in the year 1873 by Barnes Charles in Wheaton, and as mentioned earlier it started as a small book venture and expanded over the years to what it is today. In the USA alone, it has over 638 stores. In the course of time, Charles founded a partnership with Clifford G. Noble in the year 1917 and the same year launched the first Barnes & Noble bookstore. In 1971, Leonardo Riggio a renowned businessman acquired the B&N bookstore. …show more content…
The B&N was listed on the Stock Exchange in New York back in 1993, and in the same year, it began selling its products on CompuServe and later on in the year 1997, started selling books on American Online. In the same year, B&N established its site www.barnesandnoble.com. Later in the year 1999, the online venture, was listed on NASDAQ under the name Barnes and Noble.com (Morgan, Kayla …show more content…
The company's retail includes retail business undertakings via its bookstores carrying its operation under the B&N Booksellers banner. All the stores of the B&N feature a collection of books, ranging from 22,000 to about 170, 000 titles. Barnes & Noble mainly sells trade books, comprising paperback consumer titles, hardcover, Children's books, mass market paperbacks, as well as, other digitized content, course-connected contents (text books), Nook and associated accessories, as well as, bargain books. The company's retail operations also avail gifts, newspapers, magazines, school and dorm supplies, emblematic apparels and gifts, movies and music, educational toys and games, café services and items directly to its clients. Most of the B&N stores also have a café mostly ran by Starbucks (Morgan, Kayla 41). Further, these stores also provide digital music/video disc (DVD)/Blu-ray, which more often than not stock approximately 15, 000 titles (Barnes & Noble 2015 Annual Report 21). Besides, some of the business’s selling stores also contain a NOOK counter/boutique, via which the business organization promotes its NOOK brand. Further, the trading section also covers the firm's publishing undertakings. The retail part of the company also encompasses the company's e-commerce platform barnesandnoble.com. This website creates an opportunity or rather an avenue for the clients to purchase