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Bass Pro Shops Business Analysis

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Throughout the past few decades, we have seen head-to-head competition between the two iconic American outdoor retailers, Bass Pro Shops and Cabela’s. Recently as of October 3rd, 2016, Bass Pro Shops made a decision that could change the competition in the entire outdoor market. Arriving to a definitive agreement, “Bass Pro Shops will acquire Cabela’s for $65.50 per share in cash, representing an aggregate transaction value of approximately $5.5 billion” (Crowe). They are being backed by one of the leading private equity investors in the world, Merchant Banking Division of Goldman Sachs and Pamplona. Business Insider states, “Goldman Sachs has committed $1.8 billion and Pamplona has committed $600 million for a total preferred financing commitment of $2.4 billion” (Crowe). With Cabela’s under their wing and sufficient backings with finances, Bass Pro Shops will continue to better serve customers who love the outdoors. …show more content…

In addition, they have released publicly that they are keeping the Cabela’s brand name itself due to the significant value it holds and will bring to Bass Pro Shops. The story behind how these two companies started is fascinating. With the help of exceptional management, connections and business deals they have formed along the way; the outdoor industry can foresee the opportunities Bass Pro Shops will have as the largest outdoor retailer in the market, possibly giving greater competition than online giants like

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CABELA’S NEAR ME The Cabela Inc., is an American direct marketer: this is a form of advertising that enables or allows businesses to contact or communicate directly to customers through a choice of media including among others cell phone text messaging, websites, online adverts, email, handbills or fliers, database marketing, promotional letters, catalog distribution, television adverts, magazine and newspaper advertisements as well as billboards. This is also known as Direct Response-Direct marketing is employed by businesses of all sizes. It is based in Nebraska, Sidney. The company was founded by Richard N. Cabela in 1961 as a private company and only became public in 2004.This company is internationally known for affordable, high quality outdoor equipment.

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Summary Bass Pro Shops Outdoor World aims to help people actualize their dreams of an outdoor adventure. Bass Pro Shops is many things; it is a museum, an aquarium, an art gallery, an antique shop, a conservation and education center and most importantly a destination retailer. Bass Pro Shops is the leading retailer of outdoor gear and has more then 1 million visitors a year. Industry retailers agree that Bass Pro Shops is a master marketer when it comes to destination retailers. Destination retailers do not only create a product, they create an unforgettable experience for customers.

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