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Bath And Body Works Lex Wexner

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Bath and Body Works was founded in 1990 by Lex Wexner. Its headquarters are located in Columbus, Ohio and have since then become a global company. This company is owned by L Brands Corporation alongside Victoria Secret, LA Senza, and Henri Bendel. Bath and Body Works is a store filled with fragrances for your body and home. They are known for their different fragrances within body lotions, body wash, hand soap and 3-wick candles. Bath and Body Works 3-wick candle collection division has recently become and is still currently transforming into White Barn Candle Company. This company overall has more than 1,800 stores worldwide and online. Their mission and goal are the same for all L brand companies, to sell experiences not products. They are segment leaders, forward-thinkers and people focused. Along with responsible and influential. They are committed to building a family of the world's best retail brands that offer experiences that can make customers feel sexy, sophisticated and forever young. …show more content…

Their products are fashion fragrances that are considered to be the #1 fragrance collection in American. Bath and Body Works does a great job at creating new trends with each new product fragrance they come out with along with new innovating experiences for their customers. They are constantly creating unique new scents and smells that you can only find at their stores. When I look at their corporation symbol I see a clean, simple but yet sophisticated look to their brand. They aren't over the top or trying to show off which I think is a great look for a company that is so successful but wanting to stay humble over their success. It's the perfect look for a body and home care

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