The Alabama firm Beasley Allen filed a class-action lawsuit against Taco Bell, alleging that the fast-food restaurants beef shouldn’t be called beef. They alleging that the beef is not fully beef saying. Taco Bell fights back and immediately responds via social media, newspapers, YouTube, and twitter. Taco Bell stated their meat is 88% beef. Taco Bell crisis communication team was great, Taco Bell didn’t hide behind their attorneys or use them to fight their battle. Taco Bell responded themselves which was a smart move on their end. There rapid responses made Taco Bell look good. One important fact in this case is “Taco Bell had a preappointed crisis management team, and on January 25, 2011, the day the news of the lawsuit broke, they met to discuss the company’s response (Crandall, W, Parnell, J. & Spillan, J. 2013, pg. 218). …show more content…
However, Beasley Allen law firm withdrew the law suit against Taco Bell. Once Taco Bell learned of Beasley Allen lawsuit withdrawal the CEO responded "sets the record straight about the high quality of our seasoned beef and the integrity of our advertising (BARCLAY, 2011). “Furthermore, he said, "We took great exception to the false claims made about our seasoned beef and wish the attorneys had contacted us before filing and publicizing a lawsuit that disparaged our brand" (BARCLAY, 2011). After being sued and during the process of the lawsuit Taco Bell didn’t fold. Taco Bell used social media to advertise, to react, and to respond they spent millions on advertising to save their company