Company Beats Electronics (Beats) Introduction and Company Background “Tuned for sound. Designed for emotion.” Beats By Dr. Dre is an American brand devoted to designing audio devices of highest quality. The company, Beats Electronics, was founded in 2008 by rapper and hip-hop producer Dr. Dre, as well as Interscope-Geffen-A&M Records chairman Jimmy Lovine. Its headquarters situate in Culver City, California. Beats by Dr. Dre mainly features earphones, earbuds, accessories and speakers with stylish and compact design. It has a constant rivalry with Bose Cooperation, another renowned audio device producer, and is often promoted through movies, music videos and other Medias. In 5th May, 2014, Beats Electronics was officially bought by Apple …show more content…
Marketed under the brand name ‘Beats by Dr. Dre’, its products feature a strong bass, which is stated to help “hear all the music” in advertisements. A variety of audio products with innovative and unique designs are launched, such as the earlobe shaped wireless earbuds made especially for workouts (water and sweat resistant), Powerbeats2 Wireless. Overall, Beats Electronics’s product designs emphasize stylish sleekness with simple and distinct colours. Beats products are also lightweight and portable, allowing maximum convenience possible in high quality …show more content…
This can attract customers’ attention towards the products of Beats Electronics and convince them to buy Beats products as many people believe that using what celebrities use is cool. Beats Electronics also gets artists to design products for them. For example, Lady Gaga designed headphones (“HeartBeats”) and Nicki Minaj designed pink speakers (“Pink Pills”). Fans of those artists would like to buy the Beats products designed by those