The VRIO framework is used to analyze a company’s Value, Rarity, its level of Imitability, and their Organization. In Best Buy’s case, their value lies in their expert service, advice, and convenience at unbeatable prices. They sell electronics in a time where technology is everything. Their inventory is valuable to many people, but the consumer-electronics industry is increasingly competitive. Best Buy is not rare. Some of their competitors include Walmart, Amazon.com, Apple, and Target. Best Buy is rare in the sense that they have brick and mortar stores solely for technology, but their competitors are able to sell the same items, as well as numerous other things on. Best Buy has a broader selection of technology in store than its