Better World Book’s current vision states that they collect and sells books online to fund literacy and step to worldwide. BWB is a self-support company that creates social, economic, and environmental value (betterworldbooks, 2002). BWB relies on the donation for its primary products. BWB’s work demands vision is inspire, looking forward and broad enough to incorporate the donation from its employees and business partners. BWB current mission is to be a global bookstore that controls the power of capitalism to bring literacy and opportunity to the people around the world (beeterworldbooks, 2002). The company was also able to obtain strategic partnership with bookstores to increase its product offerings and access to customers. BWB is highly …show more content…
Passion for literacy is another value of BWB. With their passion, they are focus on people, the planet, and profit. They equally consider to their shareholders, customers, employees, community, and whoever has experienced to change through their community cause. With all of these core values, it is very difficult to do all of them. In support of BWB’s values, the company has set some ideals that help employees, partners, and investors understand how they will go to meet their vision and overall mission. BWB’s values are quite applicable to the company and their success because it simply covers all. Any online seller of this sort business was a large competitive company such as Amazon and eBay. These companies are being well-known; they are able to sell their products at lower prices which are started with price wars between the competitions. BWB is also in competition with so many companies that have a very similar business like them. This makes it difficult for product differentiation. Yes, this were a very an attractive industry. Even though BWB claims to be self-support, companies don’t necessarily need to use this