Big Box Retailers

In 2012, Walmart had 65.4% of the market share for big-box retailers. In the same year, Target had 26.1% of the market share and Kmart had 8.6%. Walmart’s philosophy is “giving the world an opportunity to see what it’s like to save and have a better life.” Kmart’s philosophy is “offer consumers products they need, at a price they can afford.” Walmart and Kmart offer automotive and tire services, while Target does not. All of these stores have pharmacies but Kmart does not have optical services, like Walmart and Target. Walmart also has in-store nail and hair salons. Walmart, Kmart and Target have baby and wedding registries. However, Target and Kmart also has a registry for college. However only Kmart has registries for a variety of events

Big Lots is a secondary competitor because it is another big-box retailer. They sell groceries, furniture, electronics, and toys just like Target. Big Lots sells more big ticket items, like beds and mattresses, but at a low cost. They are competing with Target, for back-to-school millennials that have a new and empty apartment. The millennials will need furniture for their apartment and they will be on a budget. Millennials might by the cheap and functional furniture, instead of the modern and pricier furniture.
Staples is a secondary competitor because it has a large selection of school supplies. Staples sells printers for a dorm, calendars, and neat organizing tools. Even though the millennials might not want to buy notebooks and pencils, their parents will want their children to be organized and ready for

Bed, Bath & Beyond use a “competitive pricing strategy” to compete with retailers like Walmart and Target. Low prices, coupons, and unique products attracts consumers to their store. They also have a very helpful back-to-college list, that is made specifically for different universities.
Amazon is a competitor because it is an online big-box retailer. A student could buy all of their school supplies from the comfort of their home via Amazon. Amazon also sells textbooks, therefore the back-to-school millennial can order all of the back-to-school needs, sheets, towels, textbooks, a futon, all from his laptop. The convenience of Amazon is the biggest advantage when competing against Target.
Kohl’s is a competitor because they have great sales for home-goods and clothes. Kohl’s has name brand bedding at low prices. Kohl’s is a department store. Therefore, it is competing with Target for consumers buying clothes, bedding, and kitchen appliances. Kohl’s also has an advantage because it sells unique gadgets like Bed, Bath & Beyond.

SWOT