Big Gas Savings Ad In the ad "Big Gas Savings"it portrays ordinary people at a gas station talking about how big the savings are at K-Mart gas stations. It begins with a woman complaining that the gas prices cost too much which draws the audience in by forms of relatability. Kmart's large discount on gas is attracting gas buyers in the USA away from other companies. The commercial "Big Gas Savings" from K-mart shows why people should use K-mart's gas stations while enticing them with saving money. You can save 50 cents per gallon when you spend $50 or more at K-mart-Jokes are used to make consumers think about K-mart more, by making them laugh. This ad is deductive to other gas companies and stores since it takes people from them. More people