“Celebrities Team with Big Pharma to Promote Drugs, Disease Awareness” Citation: Elkins, Chris. "Celebrities Team with Big Pharma to Promote Drugs, Disease Awareness." Drugwatch. N.p., 9 Nov. 2015. Web. 12 Oct. 2016. Information on the source: Paraphrase: Drug companies are always looking at ways to promote their drugs. Using celebrities as spokespeople is a new way pharmaceutical companies are promoting their drugs. Drug companies are known for making drugs with little or no effect on a patient's health make multi-million dollars for their company. A big reason behind this is the celebrity endorsement. Celebrities began working with pharmaceutical companies in the 20th century. One way drug companies use celebrities to promote their drug is by informing individuals of certain diseases or conditions. This will then make people buy prescription drugs because they will feel they have that certain disease or condition that needs drugs to overcome it. “Promoting a condition instead of a drug is a way companies can get around the rules on drug promotions. Drug advertisements must include the most dangerous side effects …show more content…
Compared to my other source about drugs and celebrities, this source is about celebrities promoting specific drugs through a drug company. This source is useful to anyone writing on my topic since it is another angle on how celebrities influence drug use. This source is also useful considering it is from 2015 making it recent information. The author, Chris Elkins, is known for having his work in many different newspapers and he has writing experience in health communication. From this, I can see Elkins is a pretty credible author on this topic. I found this source to have some bias since it mostly talked about why celebrity endorsement is bad. I find it to have helpful information for my research and my other source on celebrities and prescription drugs helps even out the