Given all the different aspects of Italy, what makes it so special? in Italy the culture, demographics, and the social life is a big thing in Italy. The demographics make up the population between female and male. There are many different cultures in Italy. One of the cultures is entrepreneurial culture. There are many different religions and ethnic groups in Italy . Another thing in Italy is their religion and they also have gestures that they do. Also I will mention their environment and how it is in today’s society. Another big thing in Italy is their educational standards. You also have to think about products such as wine that are marketed in Italy. Along with the marketing you need to understand the culture variables behind the product. …show more content…
According to Export Gov (Italy Market Overview) “Italy is the world’s eighth largest economy with a GDP 0f 1.8 trillion”. When marketing a business in Italy there are major factors that you need to think about. One is will it succeed? Another one is what cultural variables have to be taken into consideration? One of the big items that is marketed in Italy is their wine. They have many different types of wine. There are many different ways that they make the wine. According to made-in-italy (Italian Wine Vintage: The Best Years For Aging) “the more you spend on wine, the more important the vintage becomes”. You want to make sure that you pick the grapes at the right time so that you have a good concentration because Italians are known for their wine. A big way to market the wine is you could advertise it being sold with certain foods that it pair well with. There is a wine appellation system. According to we-made-italy “ DOC was introduced in 1963 with the aim of encouraging wine producers to focus on the quality.” “DOCG is reserved for the highest quality of wines from Italy”. “The IGT classification, was introduced in 1992, in order to acknowledge the wines that did not fit into the DOC category but were of superior quality to Italy’s table wines”. Vino da Tavola indicates table wine, the most basic wine available”. (Italian Wine Classification and Appellation