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Bill Dana Preformed As A Latino Man In The Ed Sullivan Show By George Lopez

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Marketing towards Latinos usually indicates embedded layers of stereotyping. Advertisers look at their strong cultural identity and traits (large and close family, marachi bands, partying) and portrays an image that might not correlate with modern day Latino families. George Lopez created a TV show to show that Latino stereotypes are not true, that Latinos are normal people with problems like the rest of society. Latinos identify as a collective and as individuals. 2. Bill Dana preformed as a Latino man in the Ed Sullivan Show while his real ethnic identity was Hungarian-Jewish. Playing as Jose Jimenez, he often used Latino stereotypes to parodize his character. His character was dim-witted with a heavy accident. The lack of Latino representation
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