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Black & Decker Company Marketing Strategy: Black And Decker

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1.0 EXECUTIVE SUMMARY The purpose of this report is to discuss and make a justification (where appropriate) on Black & Decker Company Marketing. From my investigation on Black and Decker Black & Decker have 1.5 billion markets. Black and Decker were the largest producers of power tools, power tools accessories, electric lawn and garden tools and residential security hardware. Black and Decker managed its business concentrated on power tools markets including segmented market such as Industrial tools, Tradesmen and consumer. Black and Decker had 20% on the Industrial segmented market, 9% on the Tradesmen and 45% on the Consumer market. Professional- Tradesmen segment is the fastest growing segment of the power tools industry but the company …show more content…

The organization in this holistic marketing will have different departments such as sales and marketing, accounting and finance, R&D and product development and finally Human Resources and …show more content…

Black and Decker’s also gives their study case on their Professional- Industrial tools, Professional-Tradesmen tools and Consumer tools profits on the segmentation of power tools market in United States. Black and Decker’s also mention about where they delivered and sell their tools in the market and who are buying their tools as their customers. Black and Decker gives their sales on their revenue operating income, Products groups sales on 1990 and their power tools segmentation in the US as referring on their sales revenue. Marketing for Black and Decker can be seen in 1990 where the three segments Professional-Industrial, Professional-Tradesmen and consumer gain their segment shares and segment revenues. Black and Decker products has developed from 1917 and continue came from their successful tools in the market in 1984, 1989, 1990 which made Black and Decker ranked no #7 in the US and #19 in Europe. This shows that the Human Resources in Black and Decker are function as they were able to works in ages and support Black and Decker for years to maintain and improving their tools in the market. This proves that Black and Decker has practice them as a holistic

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