Best Buy Best Buy has been a favorite for years among Black Friday shoppers. Offering competitive prices, Best Buy is one of the top stores for finding amazing Black Friday deals on the most popular electronics. Best Buy offers early Black Friday deals and some of the lowest doorbusters available. In 2012, Best Buy started offering doorbusters to both customers online and in-store and it continues to do so. They had a few select items that were only available online but, for the most part, they offered the same deals through both channels. We predict Best Buy will do the same for 2015. This Black Friday we predict Best Buy will offer: • Early doorbusters – online and in-store • Price matching • Free Shipping (minimum $35) • Free in-store pickup …show more content…
In 2012, Best Buy had a Countdown to Thanksgiving that showcased deals from Nov. 18-22. In 2013, Best Buy offered early deals a week before Black Friday. They also announced more doorbusters after Walmart announced price matching on nearly 100 Black Friday specials. Last year, Best Buy had a 4-day holiday kickoff sale, which ended on Oct. 27. Doorbusters In 2014, Best Buy started their doorbusters at 5pm on Thanksgiving Day and tickets were handed out up to 2 hours before stores opened. Doorbuster quantities were limited with no rain checks or substitutions. In previous years, Best Buy doorbusters have included amazing prices on laptops, HDTVs, Blu-Ray players, appliances, digital cameras, and video games. Price Matching Best Buy started offering price matching in 2013. Best Buy’s price match policy will match the price of all local retail competitors and major online retailers, including Amazon. Their Low Price Guarantee covers one price match per identical item, per customer, at the current pre-tax price available to all customers. In 2013, Best Buy matched Walmart’s Black Friday doorbuster offer on the iPad mini for $299 with a $100 gift card to shoppers both in-stores and online. Layaway Best Buy used to offer layaway to their customers; however, they stop offering it in …show more content…
Best Buy offers free shipping on orders of $35 or more and free in-store pickup for items purchased online. Mobile Apps & Social Media Best Buy has increased their mobile presence. They first launched their app in 2010 and they launched a customized iPad version in 2013. Best Buy relies on mobile apps and social media to drive both online and in-store traffic. Best Buy has a website and mobile apps where customers can: • Browse the entire product catalog • View weekly ad and featured offers • Scan My Best Buy member ID • Check My Best Buy points and redeem My Best Buy certificates • Read ratings and reviews • Compare products • Check order status • Find the nearest store • Use the store check-in feature that rewards loyalty members for shopping in-store regularly • Take advantage of a price watching tool We foresee Best Buy to utilize their mobile presence for Black Friday. Be sure to download their mobile app so you don’t miss any of their amazing