The figure 2 shows the financial statement of profit or loss and other comprehensive income of Blackmores. These two data make a comparison of the revenue and profit in 2014 and 2015, which tells that Blackmores’s revenue rise from $346,767,000 to $472,523,000. What’s more, it is surprising to find out that the profit for 2015 is nearly two times of the profit of 2014, rising sharply from $25,429,000 to $46,556,000. Apparently, Blackmores is experiencing a huge success in its marketing sales. (Blackmores, 2015) As can be seen from the figure 3, in 2015, ASX-listed Blackmores, one of Australia's biggest vitamin and natural health foods groups, has experienced an extraordinary rise in its dividends up over 50 percent to 203 cents per share and its earning per share up 81.5 percent to 270.7 cents compared with 2014. Hence, it is obvious to see that the current financial situation for Blackmores is at Maturity stage; however, what differentiates from other maturity heath supplement brand is that Blackmores is still going through the rapid growing part. …show more content…
According to the Sydney Morning Herald- Business Day website, in 2014, Swisse came booming demand from China, which attributes Swisse's stunning growth, along with gaining better access to shelf space in the big Australian supermarket chains. Earnings per share before interest, tax, depreciation and amortisation are understood to be tracking at an annualized rate of more than $200 million, compared to $2 million in 2013. (Thompson, et al., 2015) After combining the statistical data on the two websites and many researches, it can be inferred that Swisse is currently at the growth stage and has the trend to the stage of maturity in a couple of