Blink By Malcolm Gladwell

404 Words2 Pages
Malcom Gladwell is an author who had written the book called ‘Blink’, which is about snap judgments and first impressions. He had been invited to give a lecture on a Tedtalk show about strategies on how firms can govern people in order to find the perfect ingredient in each product. Malcom decided to talk about the perfect way to find the perfect product, which was created by a person he values a lot and owns a consultant shop, Dr. Howard Moskowitz. A client Pepsi asks Howard for his help for his company, to figure out how much aspartame must be kept in each can of pepsi between the ranges of 8 and 12. Like everyone else, he decided to take every point in the range and plot it on a curve, but turned out to be a mess. However, Howard didn’t