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Blue Ocean Travels Swot Analysis

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STRATEGIC MANAGEMENT – INDIVIDUAL WORK
STUDENT NAME : BAIRAVE YOGANATHAN
CMU ID NUMBER : 20056060
ICBT ID NUMBER : UWIC/MBA/MT/26/29
SUBJECT NAME : STRATEGIC MANAGEMENT
SUBJECT CODE : 7002 STRATEGIC CHANGE MANAGEMENT TO CAPTURE BENEFITS OF DEMAND CHANGE

CONTENTS
 Executive Summary
 Introduction
 Drivers to change o Porter’s five forces o PESTLE Analysis o SWOT Analysis
 Early signs
 Objectives of the restructure
 Change Management o Type of Change o Change Management Process
 Key changes o 7S Framework o Application of the 7S framework
 Cost-Benefit Analysis
 Conclusion
 Recommendation
 Critical review of various schools of thoughts on Strategic Management
 Reference 1. Executive Summary
Blue Ocean Travels (Pvt) …show more content…

I. Unfreeze
The first stage is to prepare the organization to accept the oncoming change in a successful manner. This is done by highlighting and explaining the reasons for change such as the decline in revenue and the employee turnover. So that everyone would be convinced and willing to change.
II. Change
The change stage is where people begin to resolve their uncertainty and look forward to the application of the change methods. And people start to believe and act in ways that support the new direction. This stage must be carefully monitored to understand the right implementation of change. Blue Ocean Travels spent a lot of time in bringing up the cultural change of implementing a more hierarchical structure.
III. Refreeze
Once the change process has been well implemented, systems are built in to secure and sustain those changes. The leadership support and the reward system built in by Blue Ocean Travels had helped the organization to monitor and continue the …show more content…

Mintzberg 's 10 Schools of Thought: Summary, Forum and Expert Tips. [online] 12manage.com. Available at: http://www.12manage.com/methods_mintzberg_ten_schools_of_thought.html [Accessed 1 Aug. 2014].
Change-management-coach.com, (2014). The Kurt Lewin Model Of Change. [online] Available at: http://www.change-management-coach.com/kurt_lewin.html [Accessed 24 Jul. 2014].
Kfknowledgebank.kaplan.co.uk, (2014). [online] Available at: http://kfknowledgebank.kaplan.co.uk/KFKB/Wiki%20Pages/Managing%20strategic%20change.aspx [Accessed 2 Aug. 2014].
Lankabusinessonline.com. 2014. Travel Target. [online] Available at: http://www.lankabusinessonline.com/news/sri-lanka-tourist-arrivals-reach-2013-target-after-data-revision/922133990 [Accessed: 24 Jul 2014].
Mindtools.com, (2014). The McKinsey 7S Framework: Ensuring That All Parts of Your Organization Work in Harmony. [online] Available at: http://www.mindtools.com/pages/article/newSTR_91.htm [Accessed 24 Jul. 2014].
Mindtools.com, (2014). Porter 's Five Forces Analysis: Assessing the Balance of Power in a Business Situation. [online] Available at: http://www.mindtools.com/pages/article/newTMC_08.htm [Accessed 23 Jul.

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