Body Works Ads

Alyssa Brooks

Professor Blackwell

English 1001

27 November 2017

Ad Essay: Bath and Body Works Ad Limited Brands founded Bath and Body Works. It was established in 1990. Bath and Body Works is a brand that sells smell good such as: perfume, candles, lotion, body wash, hand sanitizer, etc. This brand has been a leader in the personal care industry. The Bath and Body Works advisement “They’re Back!”, is the Christmas ad that catches your attention by showing off the best smell good that catches people attention and smell when you pass by and have them asking questions on where you got your fragrance from. It presents an ideal image of what women should smell like. Bath and Body Works is facing increasing competition in the U.S. from brands

They do this by targeting young women who wants to feel good and smell good about themselves. They include promotions on social media, send coupons in mail, and free sample give away when you walk in the store. More teens and young adults shop in the mall and being that Bath and Body Works is in the mall, that is how they lure young women into the store and big sale signs in the windows and by the door. Over the time their limited offering of products was sending their customer base to other retail chains. Either trading up to better brands or trading down to cheaper

“Sephora” is another competitor. Even though this store sells makeup, they also sell fragrances. Bath and Body Works has a lot of competition when it comes to smell goods and things that will catch young women attention. Since they are located in the mall with other stores around them, that sell fragrances for men and women, they have to find new ways to keep their customers coming back and give them something that the other stores do not offer them. The advantages that the ad has is that it always have sales, top products that you can try in the store, and they are cheaper than regular