Boeing is an American multinational company which was founded by William Boeing in 1916 in Seattle, Washington. It is the World’s largest and one of the leading manufacturers in making commercial and military aircrafts, space and security systems. It is one of the major U.S exporter and have allied with government in 150 countries.
Boeing’s two major business units are Boeing Commercial Airplanes, industry source for customer-focused solutions; and Boeing Defense, Space & Security, delivering the future. These two units are supported by the Boeing Capital Corporation, a global provider of financing solutions; Shared Services Group, which provides round the clock support for Boeing; and Boeing Engineering, Operations & Technology, which helps in pursuing technical and functional excellence for the enterprise.
Vision and Mission
“People working together as a global enterprise for aerospace industry leadership”
The primary aim of Boeing is to focus on the execution today and into the future which directly reflects the vision of the company. Boeing’s long-term mission is
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With product innovation strategy, Boeing is forecasting the market trends extremely well after obtaining detailed and accurate knowledge of designing and implementing customer-based needs and demands. The process innovation strategy of Boeing is based on Lean manufacturing policy that includes the efficient use of company’s assets, inventory, and supplier management in achieving high quality and low transaction costs. The key competency of Boeing commercial airplane segment is the capability to put into practice large-scale systems integration in making advanced and technology-based commercial aircrafts (Hitt et al., 2009). Also, Boeing’s operational strength is primarily based on distinctive level of leadership and management in obtaining competitive