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Bomba Estereo Case Analysis

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40% OF BOMBA ESTEREO FANS ARE WHITE, WHILE 36% ARE HISPANIC Bomba Estéreo has a strong appeal to General Market consumers with 40% of people who like the band identifying as White/Caucasian, followed by Latino fans who represent 36% of the band’s fan base. BOMBA ESTEREO GENERAL MARKET CONSUMERS ARE PREDOMINANTLY FANATIC MALES BETWEEN 30 – 39 Bomba Estereo US General Market fans are predominantly Fanatics (51%), followed by Enthusiasts (27%). Fans are mostly males (70%) between the ages of 30 – 39 years old. Additionally, the band has a penetration in the General Market of 1.3% (3.4M). BOMBA ESTEREO LATINO CONSUMERS ARE PREDOMINANTLY FANATIC MALES BETWEEN 26 – 34 Bomba Estereo US Latino fans are predominantly Fanatics (52%), followed by Enthusiasts …show more content…

LATINO FANS ARE MORE LIKELY TO DISCOVER NEW MUSIC BY READING ARTIST INTERVIEWS IN NEWSPAPERS/MAGAZINES, HEARING MUSIC IN FAMILY REUNIONS, ONLINE RADIO, AND SATELLITE RADIO Bomba Estereo Latino fans are more likely to discover new music through Artist Newspaper/magazine interviews (53%, 228 index), Hearing music played at home with family (51%, 142 index), Online radio (49%, 134 index), Satellite Radio (47%, 149 index), and through on-demand music streaming services (45%, 158 index). GENERAL MARKET FANS ARE MORE LIKELY TO CONSUME MUSIC THROUGH CDs, VIDEO STREAMING, FREE ON-DEMAND STREAMING, & FREE ONLINE RADIO Bomba Estereo General Market fans are more likely to listen to music through CDs (52%, 131 index), Video streaming services (51%, 127 index), Free on-demand streaming (47%, 214 index), Free online radio (44%, 128 index), and Satellite Radio (44%, 180 …show more content…

BOTH GENERAL MARKET & LATINO FANS ARE MORE LIKELY TO USE PLATFORMS SUCH AS YOUTUBE, TWITTER, INSTAGRAM, PINTEREST, & SNAPCHAT Bomba Estereo General Market fans are more likely to use social media platforms such as YouTube (71%, 142 index), Twitter (58%, 185 index), Instagram (51%, 174 index), Snapchat (50%, 242 index), Pinterest (34%, 146 index), and Tumblr (33%, 334 index) compared to the average consumer. Although there is a considerable amount of fans using Facebook, the affinity towards the platform is similar to the General Market consumer average. Bomba Estereo Latino fans are more likely to use social media platforms such as YouTube (73%, 123 index), Instagram (59%, 139 index), Snapchat (58%, 186 index), Twitter (53%, 132 index), Tumblr (39%, 269 index), and Pinterest (36%, 137 index) compared to the average consumer. Although there is a considerable amount of fans using Facebook, the affinity towards the platform is only slightly above the Latino consumer

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