ipl-logo

Bomba Estereo Case Analysis

713 Words3 Pages

40% OF BOMBA ESTEREO FANS ARE WHITE, WHILE 36% ARE HISPANIC Bomba Estéreo has a strong appeal to General Market consumers with 40% of people who like the band identifying as White/Caucasian, followed by Latino fans who represent 36% of the band’s fan base. BOMBA ESTEREO GENERAL MARKET CONSUMERS ARE PREDOMINANTLY FANATIC MALES BETWEEN 30 – 39 Bomba Estereo US General Market fans are predominantly Fanatics (51%), followed by Enthusiasts (27%). Fans are mostly males (70%) between the ages of 30 – 39 years old. Additionally, the band has a penetration in the General Market of 1.3% (3.4M). BOMBA ESTEREO LATINO CONSUMERS ARE PREDOMINANTLY FANATIC MALES BETWEEN 26 – 34 Bomba Estereo US Latino fans are predominantly Fanatics (52%), followed by Enthusiasts …show more content…

LATINO FANS ARE MORE LIKELY TO DISCOVER NEW MUSIC BY READING ARTIST INTERVIEWS IN NEWSPAPERS/MAGAZINES, HEARING MUSIC IN FAMILY REUNIONS, ONLINE RADIO, AND SATELLITE RADIO Bomba Estereo Latino fans are more likely to discover new music through Artist Newspaper/magazine interviews (53%, 228 index), Hearing music played at home with family (51%, 142 index), Online radio (49%, 134 index), Satellite Radio (47%, 149 index), and through on-demand music streaming services (45%, 158 index). GENERAL MARKET FANS ARE MORE LIKELY TO CONSUME MUSIC THROUGH CDs, VIDEO STREAMING, FREE ON-DEMAND STREAMING, & FREE ONLINE RADIO Bomba Estereo General Market fans are more likely to listen to music through CDs (52%, 131 index), Video streaming services (51%, 127 index), Free on-demand streaming (47%, 214 index), Free online radio (44%, 128 index), and Satellite Radio (44%, 180 …show more content…

BOTH GENERAL MARKET & LATINO FANS ARE MORE LIKELY TO USE PLATFORMS SUCH AS YOUTUBE, TWITTER, INSTAGRAM, PINTEREST, & SNAPCHAT Bomba Estereo General Market fans are more likely to use social media platforms such as YouTube (71%, 142 index), Twitter (58%, 185 index), Instagram (51%, 174 index), Snapchat (50%, 242 index), Pinterest (34%, 146 index), and Tumblr (33%, 334 index) compared to the average consumer. Although there is a considerable amount of fans using Facebook, the affinity towards the platform is similar to the General Market consumer average. Bomba Estereo Latino fans are more likely to use social media platforms such as YouTube (73%, 123 index), Instagram (59%, 139 index), Snapchat (58%, 186 index), Twitter (53%, 132 index), Tumblr (39%, 269 index), and Pinterest (36%, 137 index) compared to the average consumer. Although there is a considerable amount of fans using Facebook, the affinity towards the platform is only slightly above the Latino consumer

Show More
Related

The Case Of Cesar Valenzuela-Campos

586 Words | 3 Pages

A Humboldt County Sheriff’s Office investigator on Tuesday outlined a motive for the Dec. 12 fatal shooting of a 20-year-old man along State Route 255 in Manila, saying three of the five suspects admitted to taking part in the shooting. The day after the shooting, Cesar Valenzuela-Campos, 23, admitted to riding in the car that pulled up behind Tyson Claros minutes before he was shot, investigator Todd Fulton said. Tamara Thompson, 18, allegedly admitted the crime to a jail-house informant and Brandon Mitchell allegedly told a family friend, who called the detective, he’d become remorseful over the killing. “He said that he knew that Catie had lied to him and that he basically killed somebody for no good reason, and he could spend the rest of

Read More

Nt1310 Unit 6 Journal

508 Words | 3 Pages

It may have an impact because females made up 75% of the respondents and 52% of the respondents reported scrolling through active social media accounts while either studying or doing homework. However, there was a very small difference between respondents that reported that they did not scroll through active accounts (44%). The results cannot prove whether there is a relationship between gender and if a person scrolls through active social media accounts while trying to study or do homework. The number of males and female are disproportionate. It may seem that females are more likely to scroll through active social media accounts, but the willingness of mostly females to respond to the survey needs to be taken into

Read More

Write A Research Paper On Mexican Corridos

132 Words | 1 Pages

What kind of audiences do corridos attract, and why? And what are the major differences and similarities old corridos and current corridos have? In addition to articles, books, and etc., I’m going to add examples of the

Read More

Stereotypes In High Noon

462 Words | 2 Pages

From our previous film showing, High Noon, we got a taste of how the Western genre portrayed Chicano/a characters. The late 1970’s saw a decline of the western, and “with the decline of the filmic western came the rise of the urban violence film” (Cortés 134). The 1980’s and 90’s saw film after film released portraying gang violence, and the Latino gang film was a “natural crossroads for sex, violence, and ethnicity” (Cortés 135). Some see these Latino gang members “as updated, modern variants of the Mexican bandit type” (Treviño). 1993 brought us the film Mi Vida Loca, which shows us the life of teenage Chicano/a gang members living in Echo Park, focused on the character known as Sad Girl.

Read More

Stereotypes Of Mariachi Music

129 Words | 1 Pages

If you were to be asked “what do you picture when I say the word Mariachi?” Most likely the first thing that pops into your mind is entertaining music, intense dancing, emotional screaming, delightful food and tequila we cannot forget the tequila. As a Hispanic I have also been affected by some of the stereotype set by the media, I have been asked if I play soccer, eat tacos, and even if I am a drug dealer, of course, I don’t take this insults seriously but when they ask me if I listen to mariachi music I proudly answer “Yes, yes I do!” I am from Jalisco, Mexico, the home of the mariachi genre and I take pride in some of the stereotypes set by today’s society and

Read More

Chicano Schools Pros And Cons Essay

828 Words | 4 Pages

From each decade that has passed Chicano, music has taken musical changes and has incorporated this to create their type of sound. The different influences brought about what makes Chicano music its own. It is a musical style with roots in the intercultural conflicts and experiences from Anglos and Mexicans (Ortega). In the end what makes Chicano music different than other types of music is that it has a unique set of sounds, genres, linguistic mixing, poetry and political thought is the fact that this music moves people (Ortega).

Read More

Hispanic Stereotypes In Film

235 Words | 1 Pages

Stereotypes are the main reason of the misconception of Hispanic, but are repeatedly use in cinema. As a matter of fact, many popular cultural cliché are used in films, such as “sombreros and […] Mexicans consuming only the three diet staples of chile, tacos, and liquor” (Hernandez). This suggest that cultural aspect of Hispanic’s life are showed in movie. However, there are often overused and become, by the same occasion, stereotypes, or they are used to make fun of Latinos.

Read More

Tejano Music Essay

912 Words | 4 Pages

Mexican Americans and Jazz have combined so well, that some good bands have been formed and there is a Texas Jazz Festival being held every year, which has been promoted and planned with the participation of Latinos to a great extent. This has been possible thanks to the flexibility of these people, who have opened their arms –and their ears- to the new sounds and who have found ways to make them their

Read More

Analysis: The Homogeneity Of Pop Music

1464 Words | 6 Pages

The Homogeneity of Pop Music Pop music, or popular music, in the modern sense has been around in the United States for several decades, having begun around the late sixties, and has encompassed an assortment of genres throughout its progression. As pop music has aged and adapted, an increasingly common complaint among the critics of this genre is all pop songs being homogenous, or they “all sounds the same”. Typically, the fans of this genre respond by stating each song is easily distinguishable from one another, provide a unique musical experience, or they aren’t less unique than any other category of music. Nevertheless, recent evidence supports the notion of pop music sharing numerous underlying traits between many of its songs. The homogeneity

Read More

The Positive Impact Of Social Media On Politics

986 Words | 4 Pages

In 2012, Barack Obama and his opponent Romney had used several social media platforms, including Spotify, Pinterest and Instagram. Although many users expressed their annoyance about the campaign advertisement, the figures never lie: Barack Obama’s Facebook page had attracted over 30 million likes since his time as a presidential nominee (Lee). In 2008, President Obama’s campaign was also praised for its innovative use of social media to engage young voters. According to a survey by Pew Research, 39% of American adults have used social media to do at least one of eight political or civic activities and younger users are more likely to post their thoughts on politics than those who were 50 and older (Computer Business Review). Therefore, social media helps

Read More

Social Media And Social Depression

898 Words | 4 Pages

As the technology era change over time, the social media becomes an important part of our life. We use social media to connect with friends and family, also to found out the latest news or fashion trends. Especially after the great success of Facebook, many other social media follow along such as Snapchat and Instagram. Numerous young age children gradually sink into the virtual world of Social Media. According to the Pew Research Center survey, that majority of Americans use Facebook and YouTube, but young adults are especially heavy users of Snapchat and Instagram.

Read More

Persuasive Essay On Social Media

1142 Words | 5 Pages

Children’s lives have quickly shifted onto the Internet in the twenty-first century. Even the President of the United States has nearly forty thousand Twitter and Instagram posts. Social networks are websites that allow users to interact over the Internet. There are 600 million Facebook users across the globe (Rosenwald 2). 300 million visit Twitter every month (Maney 3).

Read More

Thesis: The Effects Of Social Media On College Students

1645 Words | 7 Pages

Most social network sites are web based and provide a variety of ways for users to interact, such as e-mail and instant messaging services. Social media is a popular trend today, especially among students. Lenhart, Purcell, Smith and Zickuhr said that “72% of all college students have a social media

Read More

Argumentative Essay On Social Media Advantages And Disadvantages

1104 Words | 5 Pages

Nevertheless, social media plays a huge role in our society, it connects people all over the world, provides an opportunity to work or study being at home and it gives space for self-expression. Involving in numerous sorts of social media has become a daily activity for most teenagers and grown-ups. According to a survey, 22% of adolescents log on to their preferred social media site more than ten times a

Read More

Essay On Effects Of Social Media On Students

1007 Words | 5 Pages

Youth today are very inclined in using social media. Most of the students tend to believe that social media helps them a lot in terms of learning, studying, researching and finding information. Students can be easily influenced. Due to their curiosity, they want to explore or try what is new and trending to be able to fit into the society. They are able to easily adapt everything that they see around them.

Read More

More about Bomba Estereo Case Analysis

Related Topics

Open Document