How do you make consumers excited about something perceived to be boring? The public relation is the way organizations, companies and individuals communicate with public and media. The PR specialist communicates with the target audience directly or indirectly through media with an aim to create and maintain a positive image and create a strong relationship with the audience. (IPR, 2012) PR is connect with marketing communication. Marketing communication is a subset of the overall subject area known as marketing. Marketing has a marketing mix that is made of price, place, promotion and product. And it include the advertising, sponsorship, packaging, merchandising, internet promotions and brands. (Marketing teacher, 2000) Related to the question, …show more content…
The case provide from Mango and Mango is a marketing communications agency offering PR that Mango can pride the conversation of the brand. Refer to Bonds, Bonds is an Australian brands of men’s, women’s and children’s underwear and clothing. Bonds is a successful brand in Australia especially for women’s new bra and can let the women have a comfortable life of wearing the bra. And boobs is women’s breast. In the case, is to develop a PR strategy to provide the brand of new bra that the aim is to let the women love this brands and the brand become an iconic undies (Mango Australia, 2015) There is a result of from the magazine, it found the result that 18% of women like nothing about their breasts. (B&T Magazine 2013)That mean women did not protect with their breasts so bonds can provide the way to protect with their breasts. It can use this way to let persuade women to buy the products. It have some ways to let the audience excited about the product. Firstly, the advertisement is important such as make the video interesting or funny and people will happy and willing to buy the products. Secondly, the audience is important because this brand target at women and men and children. It may service for them that they need. Thirdly, the brand can do the discount to attract more people to buy it. According to the case, it has the idea that Mango developed ‘Boob Esteem’ to create a new life for women. (Mango,