Bone Habit In Australia

The invisibility grabs your attention right away. You notice that – NT, CT
Invisible is attention-getting – T, Det
Seemed the most urgent. Nobody wants to be invisible –- T, Det
The invisibility could be anybody, it could be you or me. You can imagine yourself – NT, Phx
I don’t know what is happening in TV – FT, Phx
She is invisible because her bones are deteriorating – FT, Det
It’s says missing, that’s why she is missing [print]. She’s invisible because she doesn’t have Prolia – Det, FT
My thought process is that when you have osteoporosis you aren’t the whole person that you can be. It makes you invisible. You can’t have real life – Det, NT
When you are a woman an you are older, there’s tendency for you to be invisible – FT, Phx
The main

By tapping into healthy bone habits, the idea was a fast path to Prolia as a therapy to efficaciously strengthen and protect bones. It was a quick and easy to understand benefit. The doctor’s office scene was a strong reminder that Prolia could be one more thing that she does.
In this sense Prolia, played the role of the protector and the booster in her efforts to strengthen her bones. It is the extra help and the one that really leaved her feeling

You think yoTV’s message was focused on not doing enough and adding in Prolia to strengthen bones, Print focused on what was missing from her bone health.
Additionally the 68% data point was compelling
The message of missing something clearly tied to the invisible lady on a bike. However, the bike and the beach scene did not clearly convey healthy bone habits the way that TV did. In fact the beach scene as background was more confusing than clear and didn’t suggest exercise the way the gym scene in TV did.
Moreover, women struggled to give meaning to the relationship between the invisible and the visible people in the background. ‘If she was invisible and missing something, what were the visible people on the beach doing and how did they relate to the story?’ was a frequently heard point of confusion. u are doing all you can. But I worry – FT, Det
Made me think hmm maybe I am not doing enough – T, Phx
This is me, I am drinking the smoothie, I’m exercising. But it may not be enough. It’s personally meaningful – FT, Det
I like the line if your bones aren’t getting stronger maybe you are missing something – well what am I missing? It piques my interest – FT,