D. Sources of funding Boost Juice can use retained profits as a source of funding to expand their business (BME User Manual 2018, 64). Retained profit is the profit kept in the company to effectively reinvest the profits which could include funding for finance operations, pay off debt or purchase assets, rather than paid out to the shareholders as dividend (BME User Manual 2018, 64). Retained profits are cheap as no interest needs to be paid, flexible as the cash in the bank can be withdrawn at anytime for expansion and the company has full control of the fund as it is up to the owner to decide what to do with the cash (BME User Manual 2018, 64). This can provide Boost Juice a long-term source of finance which can support the plan to expand the business. (ii) Boost Juice could also use secured loan, which is a loan that is …show more content…
, 2015). It has 600 million registered users (although not all of these are active) and 400 million business on board, with the bulk of its revenue coming from advertising and marketing (Chinese Social Media: How do Weibo and WeChat Compare? , 2015). People use Weibo to connect with friends, find news and information from trustworthy sources, research brands, share experiences and check out reviews which is generally easy to broadcast messages to a wider audience on Weibo (Chinese Social Media: How do Weibo and WeChat compare?, 2015). Weibo operates on a ‘one-to-many’ basis -one person or company may have many followers, messages and advertisements are more public and more likely to go viral, a platform used by key opinion leaders (KOLs) -trusted experts on specific topics, often with a large following which draws users to a product or service through recommendations by KOL and lastly, Weibo comes with analytics so marketers can measure the effectiveness of campaigns (Chinese Social Media: How do Weibo and WeChat compare? ,