Influences External influences Society • As trend in society change, a business will need to adapt to these changes to remain on top and to continue to make a profit from its profit. • Boost Juice, was created from a social trend; the want to be healthy. Boost juice was created when founder Janine Allis, while on a holiday to America, she noticed a social trend shaped around the want to be healthy. However, there was virtually no fruit juice outlets found in Australia. A social trend was the catalyst that created boost juice. Economy • As the economy goes through the periods of ‘Booms’ and ‘Busts’, the amount of profit that a business will receive over the course of a year. • As the economy experiences a Boom period, consumers will become more confident in …show more content…
However, in the case of boost juice, when boost juice was created there was very little fruit juice outlets in Australia. As a result, Boost Juice did not need to lower its prices by much in order to beat its competitors. Technological Geographic Legal Political Institutional Internal influences Product • The product that a business provides will greatly affect the internal operations of a business. The product produced by Boost Juice is Fruit juice smoothies. • A product will affect how well a business does. If a business is to be successful it need to produce products that the public will want. Business culture “Boost has a can-do attitude. We don’t believe in the word ‘try’ because that means I’ll give myself permission not to succeed. You don’t try, you just do it.” – Janine Allis. • Business culture can affect how well a business will do. The business will fail if it has a negative attitude. How a business treats it consumers is everything. • Boost juice has a very positive attitude. This can greatly affect how Boost Juice will profit.