Boost Juice Introduction to Boost Juice ‘Boost juice’ (officially known as Boost Juice Bars) is an intercontinental chain of sales outlet that specializes in the selling of fruit juice. Boost juice is the supplier of goods, specifically fruit juice. The business was founded in March of 2000, in Adelaide South Australia. Since then the business has expanded into the international market with outlets in Europe, Asia, The Middle East and Russia through the use of franchising. Boost Juice Bars now operate in 13 countries with over 400 stores. A brief history boost Juice Bars Boost juice was founded by suburban mum, Janine Allis, after a holiday to America in 1999, where she noticed the fruit juice industry was thriving, however, there was still virtually no fruit juice bars in her home country of Australia. Janine had been planning to start …show more content…
The Boost foundation donated to the JMF in conjunction with ‘Kids for Kids’ to provide donations helping some Australian families and children that are confronted with extensive challenges each day. Boost Celebrity Smoothies In 2014 Boost Juice collaborated with four of Australia’s most known celebrities to launch a limited edition variety of smoothies and juices to support some charitable causes. Carrie Bickmore, Jules Lund, Adam D’Sylva and Justice Crew each created a distinctive smoothie flavour that they believe mirrored their personality and style. 50 cents from each of these celebrity smoothies sold was donated to a charity of the celebrities’ choice. The following charities received a 50 cent donation for every smoothie sold from their respective celebrity’s: • ‘The Reach Foundation’ - Jules Lund • ‘The Royal Melbourne Hospital Neuroscience Foundation’ - Carrie Bickmore • ‘The Sony Foundation’ - Justice Crew • ‘E.J Whitten Foundation’ - Adam