Boston Beer Company’s “Tumultuous Hard Soda” QSO 600: Operations Management 17TW3 X3906 Southern New Hampshire University, College of Continuing Education Submitted to Professor Constant Craig Phillip Koerber January 30, 2017 Overview Table 1: Barrels Sold by Year (in thousands) 2015 2014 2013 Core Brands 4,241 4,093 3,403 Non-core Brands 15 10 13 Total 4,256 4,103 3,416 Source: (Boston Beer Co., 2016) Table 2: Net Revenues by Year (in millions) 2015 $959.9 2014 $903.0 2013 $739.1 Source: (Boston Beer Co., 2016) Table 3: Breweries: BBC-owned Breweries: Boston, MA (“the Boston Brewery”) Cincinnati, OH (“the Cincinnati Brewery”) Breinigsville, PA (“the Pennsylvania Brewery”) A&S Brewing Collaborative LLC Breweries: Los Angeles, CA (“the …show more content…
A SWOT matrix identifies some risks. An effective positioning strategy considers the organizations’ internal strengths and weaknesses, as well as its external opportunities (O) and threats (T) (Russell & Taylor, 2014); see Table 5. In addition to the SWOT matrix-identified risks, other risks include: a) inefficient supply chains*, b) loss of capital, c) consumer perceptions/backlash, and d) no return on investment (ROI)*. Industry Comparison In 2015, eleven brewers (including BBC) produced 90 percent of all U.S. beer (Notte, 2015); however, Anheuser-Busch InBev (AB InBev) and MillerCoors owned 85+ percent of all U.S. domestic beer production (Boston Beer Co., 2016). Further in 2015, the U.S. beer industry shipped Table 7: Top Craft Beers in 2013 Brand Dollar Sales (in millions) % Change vs. Prior Year (PY) Case Sales (in millions) % Change vs. PY Sam Adams $329.4 12.2 10.4 …show more content…
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