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Boston Geos Ethos Pathos Logos

821 Words4 Pages

While television can be educational, ads are one of the best ways to get your point across in such a short time. The Boston Bruins Ad does a very good job of including the “big three”, Ethos, Pathos, and Logos. The Boston Bruins are a popular United States hockey team out of Massachusetts. In the ad, you will see they show lots of emotion and passion that goes into this sport. Throughout this paper, we will be diving deeper to find out how these “big three” are being represented. While opening up the reader's mind to show you how the Boston Bruins can slowly grow their organization by using the three rhetorical appeals. The Boston Bruins have many social media accounts that share updates on the team as well as what their team is all about. When posting an ad like "For the B Playoff Spot”, they are likely trying to target hockey fans but more importantly sports fans. When they post a hype video, they hope to attract and persuade new sports fans to watch their games, who may not be fans of the Bruins or hockey. By doing this, it creates more opportunities to grow the popularity of the team not just in the stadium but on social media too. This will …show more content…

Throughout the ad, they show different highlights of players scoring or fighting. What they are trying to do is show the viewer how good of a team they are and how exciting it will be to watch them. This is a form of pathos, they are trying to convince the audience that they are the best team and you should either become a fan or watch the game. In the ad, they even go as far as showing old clips from the 1990s - 2010s to convince the audience that this is the team they want to watch and that it's been like that for a while. The way pathos was used here was very effective and should open up many new opportunities for them to grow. This will convince and attract different audiences to start following what the Boston Bruins are

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