Introduction Established in Alberta in 1964, Boston Pizza has developed to turn into Canada's #1 easygoing eating brand by consistently enhancing its menu offerings, client experience and restaurant outline. Boston Pizza's prosperity has permitted the concept to develop and succeed in new markets crosswise over Canada. As at January 1, 2014 there were 358 Boston Pizza restaurant s in Canada, stretching out from Victoria to St. John's, with everything except three of the restaurants claimed and worked via self-sufficient franchisees. In every Boston Pizza dining place, clients appreciate a well-disposed environment, expert administration and an engaging and different menu. Whether it’s a business lunch, a family supper or viewing the sports amusement with …show more content…
Gross margin higher than 65%. 3. After achieving the above stated objectives, the new products would be introduced in all 350 locations by 2020. Principles Boston Pizza’s straightforward statement of values has steered the company and franchisee achievements since 1964 when the company born: “Think like a customer, deliver outstanding food and quality and work closely with your partners.” (BP International Inc., 2013). The company has accomplished this by focusing on the three pillars of success and these would be the guiding principles for the new products as well; which are: - “Commitment to franchisee profitability.” Hence the new products would be first tested at the risk of the corporate office and the success would then be shared with the other franchisee locations who would not have to take the initial risks of loss. - “Commitment to build the brand.” The quality of the innovative products would further take the brand of Boston Pizza closer to the customers. - “Commitment to continually improve the customer experience.” The new range of beverages and organic fruit dishes would keep-up the customers’ enthusiasm to try something new every time they dine at the pizzeria. Crucial strategies to