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Bottled Water Industry Analysis

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r is in fact as high as the price of gasoline. Although some consumers may be willing to pay high prices for higher safety, the NRDC warns that while regulations are in place to safeguard bottled water, these are not applied universally and bottlers are not required to let consumers know that their product may be contaminated. The NRDC tested more than 100 brands of bottled water and found evidence of contamination in single samples of at least a third of the brands the agency tested. Aside from the water itself, the plastic containers are sources of pollution and may contribute to contaminating the water they contain. Dr. Todd Jarvis, the associate director of the Institute for Water and Watersheds at Oregon State University , calculated that

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