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Bradbury's Business Environment

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Executive Summary 100 Industry Sector Secondary Industry (Manufacturing Facilities) and Tertiary Industry (Services Divisions; Windsor Chocolates, Windsor Wow, Windsor House) Legal Structure Incorporated Public Company Size Large Geographical spread Global Aim – To investigate the nature of the business and external and internal influences to ensure financial sustainability and long-term growth leading to greater net profit. The report will outline key characteristics and features of the Windsor Limited business life cycle and any challenges associated with the maturity of the business. This is in conjunction with industry performance and emerging trends in relation to major competitors. Brief Introduction - Windsor limited is a premium …show more content…

Demand for confectionery by retailers is a function of final consumer demand. This is influenced by factors affecting consumption levels such as health concerns and eating patterns. Legal There are a number of legislations in present day that are affecting business across the Chocolate and Confectionary industry. The Australian government impose legal responsibilities, which ultimately alter key aspects of the business’s life. Laws on taxation, anti discrimination, work health and safety, equal employment, industrial relations, opportunity and protection of the environment are all key factors concerning Windsor’s code of conduct, especially as they are manufacturing overseas where cost is limited. Specifically the Competition and Consumer Act 2010 (Cwlth), which applies to the majority of business in Australia is affecting Windsor’s business culture. The Competition and Consumer Act 2010 (CCA) covers most areas of the market: the relationships between suppliers, wholesalers, retailers, and consumers. Its purpose is to enhance the welfare of Australians by promoting fair-trading and competition, and through the provision of consumer protections. Effects: • product safety and labelling • unfair market

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