Brand Extension In RSPCA

“Think Different” This is the slogan for Apple, Inc. This logo was in 1977 by advertising agency TBWA based in Los Angeles.
RSPCA:
RSPCA has an eye-catching logo and distinctive name. This business has same logo for each of its products and services so customers can recognise these business products through advertisements. This is important as it raises awareness and promotes the business through branding using different forms of advertisements. Brand is important in RSPCA as it creates an image about the company in customers mind and in the market. In RSPCA, the brand values to customers on how they feel think about the brand. In RSPCA it influences on customers behaviour, as the brand is attractive that persuades customers to shop with this

This product released on 2017 with a new 4k generation model with excellent features that have fascinated hundreds of customers. https://en.wikipedia.org/wiki/Apple_Inc. RSPCA:
Brand extension in RSPCA is when; this business extends its products or services depending on the brand. It does this as it is aware whether the brand established in the market and has less chances of failure so it extends the brand to a new product/service. This business has extended its products from Dog food and accessories, animal charity cards, crackers and home-wares from pets to parents. This business has extended, as it was aware that they had less risk of failure as the brand, business is well established, and it has increased customer awareness on their products because of the brand.
RSPCA first product was pet foods. The image on the left was their first product when they launched into the public to support and stop cruelty of animals. When succeeding, this organisation extended their products or services by launching more products such as beds, accessories and toys for animals. They did this because the brand was well known and this business was aware they had less risk of