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Brazil Essay

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5. Competition

The current competitors are companies that began operating online and also joined the movie rental service, other competitors are brands that operate only in this market, providing online services in addition to sites that offer downloads and viewing of movies online at no cost to the consumer. The competition in the Brazilian market is: Crackle (Sony) – free SmartTV App; SundayTV (Terra); Netflix; HBO on demand; Telecine Play or Telecine on Demand; Sky Online; Now from NET; Vivo Play; Amazon VoD, Google Play, Blockbuster and Piracy websites which are frequently used in Brazil.

6. Adapted Marketing Mix for the Brazilian Market

Product - Product Strategy
PKs documentaries are divided into 6 categories, …show more content…

41% of respondents aged between 65 and 69 years watched streaming on-demand content or consumed this in more than one device, more than once a week. The growth of consumer VoD is quite significant in the age group of 55-59 years in Brazil. For the utilization of this service to older target groups, we could have instructions on how to access and use the internet to get them the content they want, possibly an online tutorial on our website on how to connect to Smart …show more content…

These actors would walk in the streets and in malls with a sign saying: “Enter our website to know more: www.planetknowledge.com #PlanetKnowledge”, this strategy would generate repercussions on social networks due to the number of photos that people would take on the streets and post in social networks.

• Digital Marketing: use of content management strategy on social networks (Facebook, Twitter, Website) that needs to be updated daily to generate constant interaction with our consumers. Brazilians are very active on social media, so this is very important to our Brazilian consumers that we are up to date with our pages.

• Relationship Marketing:
1) An online PK store is a good idea to get our brand known. After a certain amount of accesses to our website, we can send the customer a free gift from our online

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