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Brick And Click Integration: JC Penny And Kmart

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• Brick and Click Integration: Most retailers have had online stores for quite a while, however JC Penny, Macy's, and Nordstrom have gone significantly further by furnishing their stores with POS framework that bolster online requests, in this manner empowering deals partners to get to a much more extensive variety of stock. JC Penny and Kohl's presently have self-administration booths that permit customers to place orders for out of stock. Kmart additionally propelled its "mygofer" administration which permits clients to place orders online and have them sacked and prepared for pickup at a neighborhood store on the extremely same day. • Store Within a Store: A few retailers are swinging to the "store inside of a store" idea to give a more

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