Bruegger's Bagels was founded in 1983 in Troy, New York by Nord Brue and Mike Dressell. They were the first people bringing New York-style bagels to neighborhoods all over North America. To make their recipe and baking process perfect，Brue and Dressell learnt with a professional bagel baker from New York City for two years and half. And they make the bagel have a crisp shell and soft, chewy center. Until that time, bagels were known mostly as a local food and not recognized outside of New York. At that time, less than 30 percent of Americans had ever tasted a bagel. "From their home base in Burlington, Vermont, Nord and Mike developed Bruegger’s into a fast casual bagel bakery, a comfortable place to enjoy breakfast, lunch or a mid-day …show more content…
It was used to be a local store at that time. However, Brue and Dressell's plan was to "grow six-by-six-by-six: adding six stores in six separate markets in six years." It showed that they were ambitious to expand their business cross America. But it took longer than anticipated for them to reach their goal. By the early 1990s, Bruegger's Bagels was growing rapidly. "There started to be a rising tide of interest in the bagel business." The competition among Starbucks, fast food service companies and bagel market became fierce. Today, almost 30 years after the first Bruegger's opened, there are over 300 Bruegger's bakeries in 26 states, the District of Columbia and Canada. However, I still see Bruegger's Bagels as a national business since there are only a few stores opened outside America and they are all neighbors of the United States. This strategy is a very good choice for Bruegger's Bagels since it is a local food from New York; it can satisfy the need of busy white collars in America. However, in other countries, people might be difficult to accept this food. For example, English people prefer enjoy afternoon tea with scones and sandwiches; Japanese people have sushi, takoyaki, and fish balls; Chinese people have tons of snacks which are tastier than bagels. Therefore, bagel is more likely to be an American food and it is wise decision to not expand Bruegger's Bagels into the international …show more content…
"Bruegger's is registered with the SBA Franchise Registry, which expedites the processing of SBA loans should franchisees decide to apply for SBA financial assistance..Bruegger's likewise has created associations with various loan specialists, both ordinary and SBA, who are comfortable lending to the franchise restaurant owners." In other words, Bruegger's Bagels does not provide any loan or financing to franchisees directly. The franchisees have to get the capital and starting cost by themselves. However, the parent company can help the franchisee get loan from SBA or other lenders by its relationship and influence among the