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Bsbwor501 Unit 3 Assignment

732 Words3 Pages

In this assignment I will examine ways through marketing to help bring revenues while meeting the customers wants and needs to better the business. The company has interviews and hired a marketing research company to conduct a study using raw data to determine two descriptive statistics concerning the oil changing business. The goal is to gain customer loyalty and find ways to attract new customers. Just like any business, they have to do some research on current marketing companies and choose one to help with the oil changing marketing research. By consulting with a marketing research company, one way for the oil company to make better decisions is with descriptive statistics. Descriptive statistics is a conclusive research method used to …show more content…

McQuarrie says “A documentary analysis requires the collection and review of the documents that are specific to a particular group in terms of the characteristics of the individual group members or their behavior. Documented analysis requires the documents be selected according to predefined criteria that reflect the issues regarding which researchers seek evidence.”(McQuarrie,2016). The company has begun the process of documentary analysis by providing to their customers how long their services should provide the quantity of vehicles serviced. When evaluating all the vehicles it comes back that out of all the cars serviced, it take the company 15 minutes which then amounts to five oil changes an hour. Furthermore, the times can vary depending the car make and model and if there is special instructions or additional services provided. This specific data can be used by the oil changing company to help add more customers into their already existing base of customers to help promote specials and take advantage of social media to further help promote. When the company feels they have the information they need, from both the surveys and document analysis, it can at that point be combined into a bigger database for future references.
The main focus in the oil changing company is to improve and maintain solid marketing research via survey’s and documentary analysis will give the oil changing company the competitors advantage by collecting more data to magnetize more customers. When the use of two different descriptive statistics can be used, the oil change company can obtain can collect data in multiple ways. This can and should help provide optimistic marketing results for the oil change

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