Activity 2.1 (M1) 1. For each of your chosen businesses describe the following stakeholders and what they want from the business. Coca - Cola • Customers These are the largest stakeholders in the company, because of the organisations reliance on sales to individual customers, if they lose these are they go down, it can play a major factor in the businesses success. Therefore, Coca – Cola has formed what they call “dialogue platforms” where their customers and consumers can have an opportunity to complain or speak their mind as to the business and thus engage in a “decision making platform”. In order to improve their customer satisfaction, the organisation gives their distributors regulars training, and according to their annual report, customer satisfaction is around 70%. • Employees In coca – cola, they regard their employees as the “core resources of the company”. To make sure that this …show more content…
They also have a large amount of volunteers who obviously are not paid. As per the rest of the stakeholders, they do not have a direct influence over the business, but the organisation can be inclined to change according to how they are behaving, for instance they might have a high labour turnover rate, which means that they need to change. • Suppliers Again, as the organisation is a charity they do not have suppliers, they highest they come to this are those who donate items such as equipment and other things such as cars for transport. These have almost nil amount of influence over the business, because pretty much all their items are donated therefore meaning that it is their choice to do this. However, the influence that they can have is not that limited because if the organisation does not receive these vital donations, they will have to buy them, and in such a charity this is not a long term solution. • Owners (government or trustees or