Btec Business Level 3 Unit 30 P1

ARTS, MEDIA AND ENTERPRISE
Assignment Title:
BTEC Extended Diploma in Creative Media Production
Unit 30: ADVERTISEMENT PRODUCTION FOR TELEVISION
By Sahra Adam - Level 3 year 2
Task – 1E Products And Persuasion

Introduction
In this task 1E, I will be researching three TV advertisements. In which I will be explaining this within an easy form. I would be going into saying what the product is about. As well as that I will be explaining what the effect of the advert is towards the audience in terms of codes and conventions and psychology. To create particular meanings and emotional responses in order to drive sales. I will be focus on different products and styles of ads.

The Agency I have used is called ‘TBWA-London’. This business is a creative

In this project the TBWA-London company had to come up with the idea for the advert in one afternoon. As they had been told the NBA all-star Derrick Rose was coming into London the next 24hrs. The project name was ‘Jumpwithdrose’. This was a perfect feet for the client ‘Adidas’ as they got to showcase there product (which are trainers) in a different way from other trainer company’s. The advert was made to be celebrity endorsement, as people where going to be coming to see Derrick

You get s feeling who the audience is target audience is for young people, as the first shot is a wide long angel of young kids getting on the roof tops. It seems like they are trying to see something that is far away. You get the feeling it’s an Adidas advert as the roof top the kid is on has the Adidas log with it. Then for that the next shot was a tracking wide shot the neighbourhood. It gives an urban feel to the advert when you see the kids outside the corner shop area. This it give a home feel to the advert. So by the advert it makes the audience feel like it happening in their back yard. The next show is a mid-shot of a young male; this is a long angel shot. The next shot is a young male black African washing his face, this is in a slowdown shot which is in a close up. It gives a feeling that its early in the morning and his giving ready for a long day. Then it gets cut out to a close up shot to a young male which is covering his as it seems he just got out of bed. The lighting of the advert up to here gives a gloomy mood feel to it. It gives a feeling that the people there are not as joyful at all. The sound in the advert is a storm sound it gives a dramatic feeling to it as if something going to happening. The advert goes back to the young male which was wash his face; this shot shows his eyes staring into the mirror glaring at him, this close up shot. You