Buddha Bowl Popcorns In The 1950's

The crave of ultra processed TV dinners in the 1950’s has transitioned to the certified organic, non GMO, naturally flavored, no high fructose corn syrup world of 2017. As a nation, our interest as a whole in these seemingly “healthy” and “humane” food choices have skyrocketed. In just the past 20 years grocery stores such as Whole Foods have emerged to feed the need of this true food movement. These stores promise to provide a place in which a majority (if not all) items are free of artificial preservatives, colors, flavors, sweeteners, and hydrogenated fats. With this transition, the food industry has swiftly changed in regards to the way foods are processed and the way they are marketed to consumers. Consumers rely on packaging to give

Buddha Bowls main graphic is a Buddhist Monk holding a bowl of popcorn. Buddhist monks are often seen as someone who lives a simple, pure, and spiritual life. Therefore, if a monk is eating this popcorn it must reflect his ideals of simplicity and wholesomeness. In the minds of consumers this ideology translates to the product. Implying that Buddha Bowl popcorns are wholesome and pure with real ingredients. While Popcorn Indiana illustrates a neon movie show time marquee. This is an iconic symbol of movie theatres. The visualization of a marquee on the package symbolizes the idea that this popcorn again is identical to the popcorn you would receive at a movie

On the back of the package Buddha Bowls goes into detail on why they picked the monk for both their logo and company name. They go off on the idea that Buddhist Monks carried bowls of belongings that were precious to them and shared it with others. Therefore, the consumer can assume that Buddha Bowls company wants to share this precious snack with love to others. The package also goes into great detail about the processing of the foods with additional focus on nutrients. Emphasizing the fact that Buddha Bowls popcorn is an healthy snack. This can be seen on the packaging when it states, “We prefer air popping… makes it lighter and lower in fat… we then sprinkle the kernels with extra virgin coconut oil which is cold pressed without heat or chemicals, keeping... essential nutrients intact…”. While Popcorn Indiana tells the consumer that Popcorn is an actual small town in Indiana. This can be see in the product when it states, “ Popcorn, Indiana is a real place. It’s a small town, in the heart of corn country. Population 42. And yet, somehow it’s more than just a town. It’s a time, a philosophy, a way of life. Honest, just like the popcorn that bears its name”. Ultimately creating familiarity between the snack, the company, and origin of production. Both of these companies show the consumer that their companies have pure intentions. This creates a level