In February 2014, Budweiser created a commercial for their 2014 Super Bowl Spot titled “Puppy Love”, in which Budweiser shows the budding friendship between a golden retriever puppy and a Budweiser clydesdale. The target audience of this touching commercial would have been beer consumers who were watching the 2014 Super Bowl. Due to the target audience being beer consumers, the company's obvious goal was to persuade people to buy Budweiser Beer through an overwhelming appeal to the consumers emotions. The preeminent strategy that Budweiser used to achieve their purpose was the commercials appeal to pathos. This is evident when we see the puppy and the horse playing for the first time, inspiring a sense of aww and joy in the audience. This