ipl-logo

Budweiser Commercial Analysis

932 Words4 Pages

Budweiser has always had an interesting outlook on the consumer market because of the simple fact that they only have products really aimed at adults. Recently they have released a commercial which shows them helping America in a desperate time of need by turning one of their factories into water producing plant for the people currently engulfed in disaster relief efforts. Budweiser has provided time and time again that they will step up and stand by us in a desperate time of need. This commercial ran by Budweiser during the 2018 Super Bowl shows in vivid detail that Budweiser not only cares for producing alcoholic beverages, but they care about America and will step up to the occasion in order to help those in need. This commercial starts …show more content…

The one that sticks out the most to the reader is patriotism. Patriotism is using an individuals pride for their country as a selling point. Budweiser uses patriotism in this commercial by showing us that they are behind all Americans and will aid America during a great disaster. The second aspect that is noticed throughout the commercial is the plain man appeal. The plain man appeal is a technique in which the author is appealing to the common man and his or her interests. Budweiser uses this technique towards the end of the commercial where he and his wife are enjoying a nice dinner together and the world just seems to perfect for them. The final advertising technique that was noticed is the lifestyle appeal. Lifestyle appeal is defined as showing a lifestyle to sell a product. Budweiser does this very well in this commercial by allowing us to see inside the life of this factory manager. We see his home, his family, and his job and the struggles he must go through in his life, such as being awoke at strange hours to perform his job. The use of advertising strategies in this commercial provides wonderful insight about not only the company but the people behind

Show More
Related

State Farm Commercial Analysis

1201 Words | 5 Pages

As we can tell, even just from the description of the commercial that it is very fast paced. The commercial lasts a duration of thirty-one seconds. This advertisement does a very excellent job in representing this company. Like stated above, it is very comfortable and gives off a warm vibe that makes people feel safe and secure.

Read More

Comparing Dos Equis And The 2013 Super Bowl Budweiser Ad

1135 Words | 5 Pages

In this way the company promotes its beer by making it the preferable drink of the most interesting man in the world. The ad manipulates the viewer by appealing to humor, the ego, and sex.

Read More

Budweiser Rhetorical Analysis Essay

1658 Words | 7 Pages

This adds to the style of the advertisement; this whole commercial has a dramatic feeling to it. Styles in advertisements can be anything from humorous to scientific. They provide creative direction and can be very effective if executed well (Pack, 2017). Not many words are spoken throughout the Budweiser advertisement; they do not need to be. The song “Stand by You” is played at the right pace throughout the commercial and gradually gets more cheerful towards the end once the cans of water are shipped off.

Read More

A Rhetorical Analysis Of Relentless In The Arena

712 Words | 3 Pages

Finally, the biggest rhetorical appeal used would be pathos. There is lots of emotion in this advertisement. Not sad or pitiful, but determined and understanding. There are lots of clips and statements throughout this advertisement made in hopes that they will gain the audience's attention and make them feel trustworthy and want to be a part of the brand.

Read More

Commander Rhetorical Analysis

1011 Words | 5 Pages

The most successful advertisements often blend a series of rhetorical devices to maximize their impact upon their target audience. This is exemplified in a commercial called Commander, which advertises the Audi R8 sports car. Ethos is displayed through the prestige of astronauts, pathos is used to elicit feelings of patriotism, nostalgia, and empathy, and logos is conveyed through comparisons of the sports car to a spaceship. The commercial starts by showing several shots of an empty home office.

Read More

A Rhetorical Analysis Of Panda Cheese Commercials

1656 Words | 7 Pages

Still being humorous, the commercial also uses ordinary looking people as a way to persuade the audience to buy their product. It tries to show the audience that it is a practical product by having the actors wearing regular clothes participate in events that many do from day to day such as: working, spending time with family, even stretching out to patients in a hospital. It uses ethos by implying that people like the audience are all going to be buying the cheese. With comical commercials like this they are able to involve the audience in advertising. One of the most powerful sources of advertisement is social media when people go onto a social media website like Facebook the most common genre of videos being shared and posted are comedy.

Read More

A Million Dollar Commercial Essay

799 Words | 4 Pages

The ad’s appeal to logos is entertaining and subtle. The many visual effects and vibrant background music provide the viewer with a palatable visual and auditory experience. The thematic elements of fire in the commercial will illustrate the experience of spicy when one eats a bag of Doritos “Blaze.” Correspondingly, the visual experience of Morgan Freeman in a icy palace exemplifies the cool, refreshing experience of enjoying a bottle of Mountain Dew “Ice”.

Read More

Google Rhetorical Analysis

746 Words | 3 Pages

The different environments and situations exhibit that everybody is diverse, yet equal. The scene with the puppy and another scene where a father and his young daughter ask Google what sound a whale makes, are especially heart-melting. The other way in which the commercial attracts success is by using micropropaganda. A catchy melody plays all throughout the length of the video.

Read More

Rhetorical Analysis Chevy

1096 Words | 5 Pages

Allowing the audience to see the connection between the dog and the girl allows for them to build a connection persuading them to buy Chevy’s products. Along with pathos being created through the woman's emotions as life changes, it is also used through the use of a mellow sounding melody that creates a soft, comforting tone for the audience. By adding Maddie to the ad along with using this type of music allows the audience to feel comfort with chevy. Chevrolet uses this type of emotion to show the audience they will have a trusted vehicle through whatever life brings them and that the company will always be there. According to Pooja and Shukla, authors of Rhetoric in Televised FMCG Advertisements and Its Impact on Viewers, without effective advertising, “audiences may get irritated and respond negatively with reactance, distrust and avoidance” (Pooja and Shukla 3).

Read More

Coca Cola Rhetorical Analysis Essay

1061 Words | 5 Pages

The name of the company, Coca Cola, is considered ethos because has a history of credibility. Pathos is another important aspect of the ad where it appeals to its audience’s emotions by accessing a current situation in the United States and by promoting certain values like optimism, humanity, and unity. It shows various ways people enjoy their product and how it brings them together despite their cultural differences like riding horses, going to the movie theater with friends, going to the beach, dancing, spending time with family, etc. Last of all, logos is represented at the end of the commercial where the company’s logo and slogan are

Read More

Analysis Of Budweiser's Commercial 'Born The Hard Way'

531 Words | 3 Pages

In the commercial “Born the Hard Way” by Budweiser, we are shown the rough beginning of the Anheuser-Busch Budweiser Brewing Company. The first scene is of a man with his head down as the man next to him, half cut off of the screen, says, “You don’t look like you’re from around here.” The first man is set as an outsider by these words, which in turn creates a wider audience for this commercial. The audience is widened by this simple statement to accommodate immigrants and minority ethnic groups of a large society, this is the targeted audience. Next, the first man, the protagonist, has changed the scene to a boat where he is writing in a journal.

Read More

Drinking And Driving In Jean Kilweiser's 'Friends Are Waiting'

837 Words | 4 Pages

Many commercials have messages based inside of them. They try to get the viewer to connect and/or relate to the product or company, and influence them to buy the product. Such is the case with Budweisers’ “Friends are Waiting” commercial from September 2014. It does a great job illustrating how selfish and irresponsible drunk driving is. It also shows how others are depending on you

Read More

Rhetorical Analysis Of Chevrolet's 'A Boy And His Dog'

975 Words | 4 Pages

This commercial draws on the viewers emotional well-being through the dialogue of the characters. The first words said in the commercial are, " Never give up on the ones that you care about and, always remember the good things." That statement is strong and will immediately catch the reader 's attention. The little boy also said, “I looked everywhere.

Read More

Rhetorical Analysis Of Budweiser's 'Puppy Love'

1064 Words | 5 Pages

This where the message of the commercial is revealed; Budweiser beer brings people together. An adventurous story with a conflict like this can really get a viewer on the edge of his/her seat. This is all with soft music playing in the background (Budweiser Brasil). “Music evokes

Read More

Snicker Bar Adverts

616 Words | 3 Pages

Numerous TV promotions have interesting way of grabbing the attention of their audience. For most, this consist of presenting something that the individual can relate to. Most of them also keep their advertisement simple by displaying the advertisement and explaining why one would need it. Commercials sole purpose is to benefit the audience and persuade them to purchase their product. A recent addition from the Ebony magazine featured a Snicker Bar Advertisement.

Read More

More about Budweiser Commercial Analysis

Open Document