The Walt Disney Corporation is a multinational corporation involved in media entertainment. The corporation was founded ninety years ago by Walt Disney and the brand was successfully launched through his own creation, Mickey Mouse. Since the creation of Mickey Mouse, Disney has released animated movies such as Snow White, Peter Pan, and the Lion King. Live action films such as Marry Poppins. Walt Disney theme parks are located across the globe. The company’s success and longevity is dependent on the leaders that guide the company. In 2005 Bob Iger replaced Michael Eisner as CEO. In the decade since Disney has seen a rapid turnaround in their company in a positive way. Under the leadership of Iger, Disney has expanded and the employees have …show more content…
Iger encourages employees to come to his office. Game developers from Buena Vista Games Inc. came to Iger just to have a brainstorming session. "With Bob there is a sense that our ideas are getting heard. That’s empowering to a creative person," said. Iger compares himself to a coach. “The stars are the people we actually put on the playing field that have created so much value for the company over the years. I’m just here to motivate them and make sure they do their job.” Iger realizes that he is the head of a company that has been around for ninety years. “There’s a lot that happened here, but at the same time I’m pushing the company forward without losing sight of our values.” When compared to Walt Disney, Iger is very similar to Walt Disney. Walt Disney was a democratic leader who built the best teams to bring his visions to life. “Walt knew that he couldn’t do it alone and brought the best minds to make his visions to life,” said Bob Sherman. Walt allowed his teams to be creative and inventive in their ideas (Grover, …show more content…
She said a $100 investment in Disney made the day Iger took over would be worth $520 million today. And share return has been 220 percent. Shares at Disney are up 180% since Iger took over. Vega compared this to the industry average of 40% for the Standard & Poor’s 500 Index. As a result of Iger’s success in the company his contract has been extended two years. “It’s a no brainer. Under Bob the company has flourished,” said board member James Chisholm (Fritz, 2014). Now Iger looks into the future for the next era of storytelling. “One of the most exciting developments I see on the horizon is technology that will immerse us into entertaining worlds.”Iger is deadest on bringing the next era of cinema that brings the audience into the story (Amidi, 2014). There is no doubt whatsoever that Iger has built on Disney’s legacy and has helped the brand expand. At the same time Iger hasn’t forgot about the most important part of Disney and that’s story. Iger lives up to Walter Elias Disney as a visionary for the