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Buffalo Wild Wings Marketing Strategy

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Corporate and Business Level Strategies Buffalo Wild Wings Corporation is looking to expand nationally and internationally. The company’s aim is to strengthen the Buffalo Wild Wings brand. Their current growth strategy focuses on opening company-owned restaurants and franchised restaurants. In the course of one year they will continue to open as many new restaurants as possible in efforts to quickly create brand awareness. So far they have opened restaurants in Northern California, Canada, Mexico, and the Philippines. They plan to be able to support 1,700 restaurants between North California and Canada alone. In fact they have opened 1,000 new locations in North America since 1982. The company is also looking to potentially participate in

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